When the customer is not ready
There will be times when you meet a potential buyer or seller and the customer is not ready to move forward. There are number of reasons why the customer has reached out to you for preliminary information but is not able to put their house on the market or purchase a home right now.
When this happens, you will want to make sure to follow up with the customer regularly using your CRM. Once the customer has made it clear they are not ready to buy or sell, I would suggest communicating the following:
Staying connected script
The real estate landscape will be different over the next 18 months (insert their time frame) so I will suspend my specific searching/researching for you and reestablish it again closer to your time frame for buying/selling. With your permission, I will continue to provide you general information about the area. In the meantime if I can be of any help at all please do not hesitate to call or email me. I look forward to working with you again in the not too distant future.
Asking for permission to stay in touch regularly is important. We don’t want to totally ignore them for 18 months only to discover their time frame changed and they forgot about us.
Using this simple script will help you stay in contact with and maintain a business relationship with customers not ready for your services.
3 tips for newly licensed real estate agents
It seems everyone has a real estate license these days. So how does a newly licensed real estate agent set themselves apart from the hundreds of agents receiving their license every month?
Here are 3 tips to help you reach the success others fail to achieve.
- Be helpful to newer agents like yourself. But wait, you are new too, how can this be a success tip? Here is what we know about the real estate industry, not everyone ends up succeeding. We also know that most people will either buy or sell a home, or know of someone who will. This includes former real estate agents. If you are genuinely helpful to these newer agents, offering advice or encouragement, they will remember. When it comes time to refer a family member or look for an agent for their personal needs, you will receive the call.
- Think long term. The new agent drive is to find a buyer or seller ready to buy or sell right now! That is ok, but in the course of looking for these ready and willing buyer and sellers, you will encounter lookie loos, thinking about it’ers and not ready yet’ers. Those are the folks to place in your CRM and keep in contact with over the next few weeks, months or years. Don’t lose them!
- Assume a new role. In this case, the role you would assume would be of those real estate agents no longer in the business or your competitors from other firms that fail to follow up with their past customers. Research the MLS and pull sold properties from several years back, cross check to make sure the same owner who purchased the home is still the owner, and make sure the property is not currently listed. Send them a letter or stop by with your marketing give-away and introduce yourself.
We hope these tips help you build the career you desire.
Real estate agent newsletter
A real estate agent newsletter is a great way to strengthen your business relationships with past customers, family, friends and network contacts.
A consistent, informative newsletter supports your branding efforts while providing the recipients with useful information that highlights you as the local expert.
In my opinion, for a newsletter to be of value and worth reading, it should be structured to include relevant topics.
A good real estate agent newsletter structure might include:
- An introduction of a new product, listing or sale.
- National, state or local news impacting the real estate industry.
- A personal message from the agent.
- Home maintenance tips.
- Upcoming community events.
Avoid sending a canned newsletter that is easily tossed into the trash can. Make the newsletter informative and pertinent to those receiving it in order to increase the likelihood it will be read.
Is it proper to use white out on a real estate contract?
I reviewed contract files recently and noticed a cooperating agent appeared to use white out to make corrections on the contract.
In my, non- attorney opinion, white out should not be used to make corrections or to delete/hide information on a real estate contract.
When a correction to a contract is needed, we ask our agents to use a separate addendum or cross through the area that needs changed and write in the correct information and then have buyer and seller initial.
Nuestros agentes de Bienes Raices en WATSON
REALTY CORP han tenido exito en coincidir con los
objetivos de su carrera con nuestro potencial y
recursos. Nosotros te ofrecemos:
- Orientacion y entrenamiento
- Planes atractivos de compensacion y
- Publicidad para tu negocio de primer nivel
Con nuestro nombre apoyandote no tendras limite
para tu exito!
Unete a WATSON REALTY CORP.
Do you know how you and your customer met?
If you own a Facebook account, you have likely seen posts from one of your friends on your timeline, asking all of their Facebook friends, how they originally met. These posts are fun and informative and provide a tip to real estate agents on how to improve their marketing efforts.
Most CRM systems allow you to add tags in order to easily search, categorize or filter your customer base. By using a “how did we meet” tag, you will be able to develop marketing campaigns and follow up schedules that allow you to customize the message that shares your common interests.
For example, let’s say you have several contacts in your CRM that you met in high school. When you reach out to this group, you might incorporate a message themed around one of the following suggestions.
· Do you remember when?
· Spotlight on a favorite teacher or class.
· Upcoming reunion information
· The latest school news or information
If you have several family members tagged in your CRM, your message might include:
· Upcoming family birthdays
· Anniversary announcements
· Recent visits
· Family pet photos
Your message has a better chance of being well received and read if it includes a common theme the recipient will enjoy reading. Tagging your contact base with how you met will help you create an effective message.
Register for our day or evening real estate school
Once again I will be hosting 2 opportunities in my Kissimmee office to take the Florida approved 63 hour pre-licensing course. After passing this course, you will be able to take the Florida State licensing exam in order to obtain your Florida real estate license.
Real estate school day class
Our day class will be held from July 25th to August 3rd with the class exam on August 6th. The class will run Monday, Wednesday, Thursday and Friday from 9am to 6pm.
The cost of the class is $325 which includes the tuition, book, materials and pre-licensing exam.
Real estate school night class
Our night time classes will be held from September 26th to October 29th with the class exam on November 1st. Class schedule is Monday, Wednesday and Thursday from 6pm to 9pm.
The cost of the class is $325 which includes the tuition, book, materials and pre-licensing exam.
If you are considering a career in real estate and are planning on taking the pre-licensing course, I would like to speak with you. I will also be able to provide you with registration and additional information.
Watson Realty Corp., Kissimmee
A tool to help you list more homes
Would a guaranteed sales program for homeowners help you list more homes?
In our area, we are seeing several non-traditional companies springing up offering to buy homes directly from the homeowner. For many real estate agents, this is a cause for concern. As a leader in our marketplace, Watson Realty Corp. is providing our agents with a tool that will give them the ability to compete with these offers.
Guaranteed Sales Program
We have recently rolled out a guaranteed sales program for our agents to use as a listing tool. Our real estate agents can offer potential sellers the peace of mind that comes with knowing, if we don’t sell your home, we will buy it.
We are providing the training our agents need to present the program and the marketing materials designed to assist them with reaching potential sellers online and through face to face contact.
Watson Realty adds value to an agents business
Would having a guaranteed sales program help you secure more listings? We believe it will. With listings being in short supply, we are proud to give our agents a competitive edge.
If you would like more information on the tools Watson Realty provide agents to help them build a successful career in real estate, text or call us and we will be happy to meet with you.
Were you licensed to sell real estate in Florida within the past 18 months? If so, you are probably aware you need to take the state required 45 hour post licensing class.
The total cost of the class is $150.00 which includes the textbook.
Class schedules are:
Friday, July 20th from 5pm to 10pm
Saturday, July 21st from 9am to 6pm
Sunday, July 22nd from 9am to 6pm
Friday, July 27th from 5pm to 10pm
Saturday, July 28th from 9am to 6pm
Sunday, July 29th from 9am to 6pm
Friday, August 17th from 5pm to 10pm
Saturday, August 18th from 9am to 6pm
Sunday, August 19th from 9am to 6pm
Friday, August 24th from 5pm to 10pm
Saturday, August 25th from 9am to 6pm
Sunday, August 26th from 9am to 6pm
Call me for office locations. Watson Realty Corp, Kissimmee is a leader in the market place. If you are not having the success you expected with your current company, please call me for a confidential conversation about the tools and systems we provide to help our agents succeed.
Ellen and I attended the Orlando Realtor Association Realtor Political Action Committee (RPAC) auction that was held at The Country Club of Orlando.
The theme was the roaring 20’s. Many of the agents and affiliates in attendance did a really good job dressing for the era. Ellen and I pulled together an outfit at the last minute from what we had in our closet.
The food and drink were good and while we were unsuccessful bidding on a few items, we thoroughly enjoyed the event and would encourage all agents in the Orlando area to attend future events.