Every 3-4 days I will spend $30-$40 dollars on something I need. I’ll make this purchase without ever speaking to a sales consultant, I do not know the owner of the company I am buying from and I will pass by several other companies offering the same product for basically the same price. I am [...]

The phone rings and a buyer is on the other end asking about the price of a home located at 111 Pick-a-name St.  Because this is your listing you can, in great detail, describe the home from the tile flooring to the new shingles on the roof.  However, the buyer only wants the price. Your [...]

I just finished reviewing service customer evaluations I received this week from customers who recently bought or sold a home through us. Our practice is to send every customer a service evaluation survey immediately after their closing. We want to know among other things, what prompted them to contact our company and our associate and what [...]

What is your main job as a real estate agent? What is it that you absolutely must do in order to earn an income? If you ask a group of agents what a real estate agent’s main job is they will offer a variety of answers that include: providing great customer service, listing houses, holding [...]

As the floor agent you need to be keenly concerned with the first impression the customer has of you when they walk into your office. During this first meeting the customer will form an opinion about you and your company within the first few minutes. When a customer walks into your office, what you do, [...]

This was the advice given during a recent sales meeting by agents who are achieving a level of success this year above what their counterparts are experiencing.  So what does this mean?  I believe it includes the following. Listen What is their motivation for buying/selling? What is the time frame they expect this to happen? What have [...]

Social media sites open doors that real estate agents might never had the opportunity to knock on much less step through.  Social media sites such as Twitter, Facebook and LinkedIn, allow for exciting networking possibilities.  People we may never have had the opportunity to meet are now just a conversation and click away.  Using social [...]

Agents throughout the Country started scrambling to get REO listings during 2008 and the first part of 2009 unfortunately the window to get these listings for the majority had past. Agents are signing up for services that offer to place them on a list to receive REO listings and BPO opportunities, attending seminars on how [...]

If one man praises you, a thousand will repeat the praise.  -Japanese Proverb If you listen to what the buying and selling customers tell you, you will enjoy a successful real estate career.  In order to be in a position to hear the secrets to success that the customer has to offer, you must first [...]

Unfortunately there are those real estate agents who place their needs or desires over those of the customer.  You will see it in their actions or hear it in their words. I need this customer to buy today. I refuse to show short sales or bank owned homes. If they refuse to meet me in office [...]