It was 1975 when the book, Dress for Success, was first published. The book detailed the impact your choice of clothing would have on your professional and personal life. Does it matter today how you as a real estate agent dress when meeting with your customers and especially when meeting customers for the first time? [...]

The phone rings and a buyer is on the other end asking about the price of a home located at 111 Pick-a-name St.  Because this is your listing you can, in great detail, describe the home from the tile flooring to the new shingles on the roof.  However, the buyer only wants the price. Your [...]

I just finished reviewing service customer evaluations I received this week from customers who recently bought or sold a home through us. Our practice is to send every customer a service evaluation survey immediately after their closing. We want to know among other things, what prompted them to contact our company and our associate and what [...]

As a manager of a busy real estate office you will be answering questions from your agents’ everyday of the week.  I have found nearly all questions that agents ask have a common answer.   I have listed these answers below in no particular order.  Any answer that contains conversation about commission is of course meant [...]

What is your main job as a real estate agent? What is it that you absolutely must do in order to earn an income? If you ask a group of agents what a real estate agent’s main job is they will offer a variety of answers that include: providing great customer service, listing houses, holding [...]

As the floor agent you need to be keenly concerned with the first impression the customer has of you when they walk into your office. During this first meeting the customer will form an opinion about you and your company within the first few minutes. When a customer walks into your office, what you do, [...]

The Phoenix Association is providing space in their association building for anyone interested to participate in a RETT or Real Estate Tech Tank.  A RETT offers a co-working environment where people can come as go as they please to share information on a variety of tech topics important to a real estate agent and their day to day activities.  Experts and beginners can [...]

I have a new agent that I hired this month who is really excited to be a part of our team and in real estate sales. Every morning he pops his head in my office with a new question or to update me on his efforts thus far and he always ends his conversation with [...]

Succeeding in real estate sales without a plan is similar to trying to lose weight without exercising. Anything is possible but the likelihood of success is less optimistic for those who fail to plan or exercise.  Planning can be as simple as a yellow note pad with a list of items you plan on accomplishing [...]

Social media sites open doors that real estate agents might never had the opportunity to knock on much less step through.  Social media sites such as Twitter, Facebook and LinkedIn, allow for exciting networking possibilities.  People we may never have had the opportunity to meet are now just a conversation and click away.  Using social [...]