If you are not advertising in your local newspaper, you may be missing an opportunity to meet buyers and sellers.

If you are not advertising in your local newspaper, you may be missing an opportunity to meet buyers and sellers in your area.  Those who believe that the newspaper’s day has come and gone may want to take a peek at research recently completed by Scarborough Research.  According to the report 171 million U.S adults, read a newspaper during the past week.  The research included those adults who read a newspaper in print or online.

A real estate agent should have a balanced marketing plan that includes all the various forms of advertising media available in their area.  Local newspapers, especially the print version, may not be the prime source of news and information but newspapers still draw eyes and these eyes are potential buyers and sellers.  Advertising a listing in your local paper often provides double exposure, those who pick up the paper from their local newsstand or front porch and those who real the local paper online.

You may want to try running a new listings or weekend open house ad that is prominently displayed in the real estate section of the newspaper.  You should definitely consider enhancing your listings as they appear in the paper’s online version.  If you agree a real estate agents main job is in meeting people, being where 171 million are in one week is not a bad idea.