It is not unusual to listen to an agent talk about their career buyer. You know the career buyer, right? They are always looking but never buying. Either they place offers that are ridiculously low or they never make an offer at all because they just can’t find the right home. If you are going [...]

As the floor agent you need to be keenly concerned with the first impression the customer has of you when they walk into your office. During this first meeting the customer will form an opinion about you and your company within the first few minutes. When a customer walks into your office, what you do, [...]

  The National Association has produced this video that helps explains some of the key elements of the HAFA program that is designed to speed up the short sale process.

There are a lot of buyers taking advantage of the home buying tax credit, the low mortgage rates and the low prices created by bank owned and short sale listings. As an agent your task is to find these buyers and then make sure that they use you when they purchase their next home. The [...]

Don’t have a website? Or do you have a website but the website never results in business? Some agents rely on the company website and see no need in having a website of their own nor do they see the need in spending time and money on their personal website to make it productive. This [...]

Did the tax credit help you sell a home or two more this year?  Would you like to see it extended?  NAR is asking Realtors to let the government know.

Open houses are a great way to meet buyers and possible sellers and sometimes they even help deliver a buyer for the house being held open.  As a new agent for times when you are not certain what to do next, I would suggest holding open an office listing that is in a high traffic area. You can [...]

What Do Buyers Appreciate? I asked Irena and Suzanne Aistrop to offer their insight to this question.  Irena and Suzanne are multi-million dollar producing agents with Watson Realty Corp. in Central Florida. When working with buyers real estate agents may be surprised to learn that it’s the simple personality traits that are most appealing. Simply enjoying what you do can [...]

It is not unusual to hear a real estate agent sitting in the office explain that they are “waiting on a call.”  It will be to your benefit if you learn early on if you are expecting someone to call you, call them.  Agents will find themselves waiting for a buyer to call them after they showed [...]