Real estate agents are not typically “best selling” authors so trying to write a blog post on a regular basis can be challenging. We all know the ins and outs of working a short sale transaction, but typing what we know in a blog post so that it would be easy to understand and useful [...]

I would like some ideas on how to draw attention to my listing? Some of the best ways to draw attention to a listing are; • Hold an open house and invite everyone in the neighborhood and surrounding apartment complexes. • Send information flyers to agents that have sold houses in that neighborhood over the [...]

Real estate agents should never leave money on the table and yet so many forget about an income source available to them. The relocation referral. Referring a customer to a real estate agent outside of your market area is an easy way to increase your bottom line. Here are 3 tips that will help you [...]

It was my pleasure speaking with you and I look forward to meeting you this weekend. Please let me know the best time for you to view homes and I will adjust my schedule accordingly. Using the information you have provided me, I am attaching a list of homes that match or closely match your [...]

Hello, may I speak with Mr. Distressed? Hello Mr. Distressed, My name is Greg Staker and I am with Watson Realty Corp. I will assume that you are busy so I will be brief. I am calling homeowners in our area to talk about the benefits of short selling their home. Are you familiar with [...]

Every 3-4 days I will spend $30-$40 dollars on something I need. I’ll make this purchase without ever speaking to a sales consultant, I do not know the owner of the company I am buying from and I will pass by several other companies offering the same product for basically the same price. I am [...]

It was 1975 when the book, Dress for Success, was first published. The book detailed the impact your choice of clothing would have on your professional and personal life. Does it matter today how you as a real estate agent dress when meeting with your customers and especially when meeting customers for the first time? [...]

Now that you have received an offer on your listing and/or your buyer has an accepted offer on a property, you will want to manage the closing process along the way in order to make sure nothing delays or prevents the transaction from closing and from you getting compensated. Your efforts can best be served [...]

The phone rings and a buyer is on the other end asking about the price of a home located at 111 Pick-a-name St.  Because this is your listing you can, in great detail, describe the home from the tile flooring to the new shingles on the roof.  However, the buyer only wants the price. Your [...]

I just finished reviewing service customer evaluations I received this week from customers who recently bought or sold a home through us. Our practice is to send every customer a service evaluation survey immediately after their closing. We want to know among other things, what prompted them to contact our company and our associate and what [...]