Real estate sales - real estate training

Archive for the ‘customer service’ Category

What day(s) are you free to look at houses?

There are a lot of buyers taking advantage of the home buying tax credit, the low mortgage rates and the low prices created by bank owned and short sale listings. As an agent your task is to find these buyers and then make sure that they use you when they purchase their next home.
The fact [...]


Make sure your seller knows what you know

Keeping an open line of communication with your sellers is important in order to sell their home. Sellers need to know what you know about the market and the competition they are facing for available buyers. This knowledge will help them determine the best pricing and enhancements needed to secure a buyer.
For example it would [...]


Full disclosure of all the terms and conditions

As a real estate agent we need to understand why we would not want to be involved in a transaction that does not allow for full disclosure of all the terms and conditions that are involved in the sale. 
Take for example short sale transactions, lenders that are allowing customers to be released from the full [...]


Agent websites are just as important as the company site

Don’t have a website? Or do you have a website but the website never results in business? Some agents rely on the company website and see no need in having a website of their own nor do they see the need in spending time and money on their personal website to make it productive. This [...]


Do you think you are a master at multitasking? Think again.

If you are an agent who thrives on multitasking during the day to get your tasks completed you may be interested in reading what a Stanford University study revealed about multitasking. 
Real estate agents who spend time online Facebooking, Tweeting, searching for property, preparing market analysis and watching a funny YouTube video all at the same time may [...]


Show me your marketing plan

You are sitting across the table from a home owner who is going to be listing their home and the home owner asks you to show them your marketing plan.  Are you prepared for this request?  Do you have a written market plan?  Does it work?  If you do not have a marketing plan you [...]


Listen and then give the customer what they want.

This was the advice given during a recent sales meeting by agents who are achieving a level of success this year above what their counterparts are experiencing.  So what does this mean?  I believe it includes the following.
Listen

What is their motivation for buying/selling?
What is the time frame they expect this to happen?
What have they heard about current [...]


Did the tax credit help you sell homes this year?

Did the tax credit help you sell a home or two more this year?  Would you like to see it extended?  NAR is asking Realtors to let the government know.


If you do not ask the seller to reduce the price you are creating an expired listing

How are expired listings created?  An expired listing is a home or real estate that does not sell during the listing contract period.  If you do not ask the seller to reduce the price you are creating an expired listing.  There is a very good chance that the next agent who calls your former seller [...]


The fact that there has to be a rule about photos is amazing

The MID-Florida MLS just created a new rule that basically states that if you do not load at least one photo of your new listing within 7 days, your listing will be purged from the system.  Forget about 1 photo, shame on you as a listing real estate agent if you do not have the [...]