Every 3-4 days I will spend $30-$40 dollars on something I need. I’ll make this purchase without ever speaking to a sales consultant, I do not know the owner of the company I am buying from and I will pass by several other companies offering the same product for basically the same price. I am [...]

It was 1975 when the book, Dress for Success, was first published. The book detailed the impact your choice of clothing would have on your professional and personal life. Does it matter today how you as a real estate agent dress when meeting with your customers and especially when meeting customers for the first time? [...]

Now that you have received an offer on your listing and/or your buyer has an accepted offer on a property, you will want to manage the closing process along the way in order to make sure nothing delays or prevents the transaction from closing and from you getting compensated. Your efforts can best be served [...]

The phone rings and a buyer is on the other end asking about the price of a home located at 111 Pick-a-name St.  Because this is your listing you can, in great detail, describe the home from the tile flooring to the new shingles on the roof.  However, the buyer only wants the price. Your [...]

I just finished reviewing service customer evaluations I received this week from customers who recently bought or sold a home through us. Our practice is to send every customer a service evaluation survey immediately after their closing. We want to know among other things, what prompted them to contact our company and our associate and what [...]

Email really is a great tool and one that saves real estate agents a lot of time and energy. I can remember back to the days before email when even the smallest bit of information required a phone call to the other agent or our customer. We have so many great tools at our finger [...]

Just prior to the start of the upcoming college football season, many agents within our company purchase magnetic sports calendars that features schedules of the Florida, Florida State, Georgia and Miami college football season games. These marketing pieces include the agent’s contact information and are usually given to those in their center of influence or [...]

Show our troops we care – donate today Florida Realtors® have started a campaign asking for donations in order to purchase calling cards to be used by our men and women overseas. “To our soldiers, ‘going home’ means 10 minutes on the phone hearing a loved one’s voice. If ‘home’ to our service sons and [...]

It is not unusual to listen to an agent talk about their career buyer. You know the career buyer, right? They are always looking but never buying. Either they place offers that are ridiculously low or they never make an offer at all because they just can’t find the right home. If you are going [...]

As the floor agent you need to be keenly concerned with the first impression the customer has of you when they walk into your office. During this first meeting the customer will form an opinion about you and your company within the first few minutes. When a customer walks into your office, what you do, [...]