The simple truth is that successful agents understand early on that the most important key in this business is lead generation. Consistently meeting people who are wanting to buy or sell real estate or they may know of someone who wants to buy or sell real estate, separates top producing agents from the rest. If [...]

Over 120 agents and managers attended a HUD Training Course held in Lake Mary Florida earlier this month.  The course offered 4 hours CE Credit along with teaching agents how to increase their personal business through the selling of HUD Homes.  The initial training was so successful Watson Realty will be offering agents a chance [...]

Real estate agents are not typically “best selling” authors so trying to write a blog post on a regular basis can be challenging. We all know the ins and outs of working a short sale transaction, but typing what we know in a blog post so that it would be easy to understand and useful [...]

If the early bird can get a worm, surely a real estate professional could get a buyer or seller using the bird’s method of starting early.  Common sense tells us that calling someone in the wee hours of the morning asking for business, especially if that person is in your time zone, could have disastrous results  So [...]

For those Brokers who still have weekly or regular sale meetings, I suspect you might agree that the continual challenge is making sure each meeting offers subject matter of interest; issues that would benefit the agent’s business as well.  The safe bet is to have area-builders stop in and talk about their latest development, or perhaps having a [...]

One of the first things a new agent should do when entering the business is to familiarize themselves with the listing and purchase agreement contracts. When a new agent starts, I ask them to put together a listing and sales package and then prepare a mock listing package and purchase package that I can review [...]

I would like some ideas on how to draw attention to my listing? Some of the best ways to draw attention to a listing are; • Hold an open house and invite everyone in the neighborhood and surrounding apartment complexes. • Send information flyers to agents that have sold houses in that neighborhood over the [...]

It was my pleasure speaking with you and I look forward to meeting you this weekend. Please let me know the best time for you to view homes and I will adjust my schedule accordingly. Using the information you have provided me, I am attaching a list of homes that match or closely match your [...]

Hello, may I speak with Mr. Distressed? Hello Mr. Distressed, My name is Greg Staker and I am with Watson Realty Corp. I will assume that you are busy so I will be brief. I am calling homeowners in our area to talk about the benefits of short selling their home. Are you familiar with [...]

Nearly every day one of my top producing agents will update me about a new customer they obtained from the agent’s online efforts.  It is exciting to hear about new business resulting from their utilizing Realtor.com, Trulia or personal website.  Once every other month or so a 4th quartile producer in my office will tell [...]