Do you know how you and your customer met?
If you own a Facebook account, you have likely seen posts from one of your friends on your timeline, asking all of their Facebook friends, how they originally met. These posts are fun and informative and provide a tip to real estate agents on how to improve their marketing efforts.
Most CRM systems allow you to add tags in order to easily search, categorize or filter your customer base. By using a “how did we meet” tag, you will be able to develop marketing campaigns and follow up schedules that allow you to customize the message that shares your common interests.
For example, let’s say you have several contacts in your CRM that you met in high school. When you reach out to this group, you might incorporate a message themed around one of the following suggestions.
· Do you remember when?
· Spotlight on a favorite teacher or class.
· Upcoming reunion information
· The latest school news or information
If you have several family members tagged in your CRM, your message might include:
· Upcoming family birthdays
· Anniversary announcements
· Recent visits
· Family pet photos
Your message has a better chance of being well received and read if it includes a common theme the recipient will enjoy reading. Tagging your contact base with how you met will help you create an effective message.
A tool to help you list more homes
Would a guaranteed sales program for homeowners help you list more homes?
In our area, we are seeing several non-traditional companies springing up offering to buy homes directly from the homeowner. For many real estate agents, this is a cause for concern. As a leader in our marketplace, Watson Realty Corp. is providing our agents with a tool that will give them the ability to compete with these offers.
Guaranteed Sales Program
We have recently rolled out a guaranteed sales program for our agents to use as a listing tool. Our real estate agents can offer potential sellers the peace of mind that comes with knowing, if we don’t sell your home, we will buy it.
We are providing the training our agents need to present the program and the marketing materials designed to assist them with reaching potential sellers online and through face to face contact.
Watson Realty adds value to an agents business
Would having a guaranteed sales program help you secure more listings? We believe it will. With listings being in short supply, we are proud to give our agents a competitive edge.
If you would like more information on the tools Watson Realty provide agents to help them build a successful career in real estate, text or call us and we will be happy to meet with you.
We are invested in the success of our agents and that is why we are rolling out a new customer relationship management system to help our agents stay in contact with their past, present and future customers .
I want to applaud those agents that are already taking full advantage of a contact management solution. Regular contact through maintaining and using a CRM, results in business.
I do not understand how anyone can say they are just too busy to make an effort to stay in touch with their past customers. A CRM makes staying in touch easy and on top of that, we have a tech trainer in our office that can help agents if they are not sure how to start.
The process takes very little time but the rewards are endless!
Just popping by to say hello.
We have provided our Kissimmee agents with what we think is a cute little marketing piece for our agents to use to reach out to their past customers, family, friends or neighbors.
Inside the package we have a bag of microwave popcorn and another card reminding them that we can assist them or anyone they know with the purchase or selling of their home
It is an old idea and to some it may be to corny. That is a fair response. But I do believe it is better than doing nothing.
Our company, Watson Realty, won the Diamond Award at the Leading RE conference held last week in Miami Beach at the beautiful Fontainebleau!
This award is handed out each year to the member company that excels as a leader within the 500 plus top real estate member offices.
Through our membership, our agents are able to assist anyone seeking to buy or sell a home anywhere in the world!
Pictured with us are Mr. William Watson Jr., founder or Watson Realty Corp., Carlotta Landschoot, Executive Vice President.
Unfortunately, holding open houses as a method of selling a home or prospecting for new buyers or sellers, has went the way of dinosaurs for many real estate agents. For those agents who still understand the power of using open houses to grow your business, here is a little tip that I was reminded of.
I had the opportunity to sit at an open house this past weekend. The listing agent explained to me that we would need to get an early start prepping for our open house because she wanted to place several directional signs. The fact that she used 10 directional signs was impressive enough but then she went a step further and attached helium filled balloons to these signs. It is my opinion that few agents use balloons to attract attention to their signs.
They should start.
We had at least 20 visitors during our 3 hour open house. Several new relationships were started and the seller ended up receiving an offer from buyers who visited the open house without their agent. The little extra step of using the balloons was noticed by the community builder rep who, stopped in and thanked us for putting out balloons!
Were we successful just because of the balloons? Of course not, but I do believe those little extra steps increase an agents overall success.
Are you ready to get on track to sell millions of dollars of real estate each year? You can reach your production and income goals simply by following the example of top producing agents that have started before you.
First, let me be clear. There are no secrets to success. There are no systems or programs that require 0 effort on your part to succeed. Just being positive without positive effort, won’t work.
Having a business plan, implementing the business plan, consistently working your business plan and adjusting or adding to your business plan as you go forward, is the path to success.
As a new agent or an agent with no production, your plan needs to include aggressive prospecting and marketing that put you in front of potential buyers and sellers daily. It can be as simple as handing our 5 business cards a day to someone new. You need to have conversations about real estate in your market area with as many people as possible.
Don’t spend hours a day thinking of ways to succeed, when the answer is in your daily routine. Throughout the day you are crossing paths with people, it is what you do and say when your paths cross that will make all the difference in your career.
Remember, consistency is the key!
How to get listings; Start with people you do know
By now I hope that at least a couple of you have made your way through my post below and are eager to get started on a business plan to get more listings. You are probably ready to call people you know. Here is a brief script you might want to use as your own when calling people from your sphere of influence. Make the changes so it feels right to you. This is centered towards getting short sale listings. More scripts and suggestions to follow.
(First engage in genuine friendly conversation and then on to asking for a referral without saying the word referral.)
John as you are aware, these have been stressful times for many homeowners. My business over the past several years has been in helping people who are upside down on their mortgage but need to sell their home. I have helped them with a process called short selling. This is a detailed and lengthy process that allows the owner to sell their home without having to pay off the entire mortgage they owe. I know there are many people who are not aware of this process and my goal is to reach out to them as best I can, so let me ask you John, is there anyone that you know that could benefit from my services?
Benefit from my services. You want people, especially people that make up your sphere of influence, to view you as someone that provides a service. It is true that our job involves us taking on the role of sales people but the truly successful agents year after year understand that it is the legendary quality service they provide that is one of the secrets to ongoing success.
During a normal real estate market, listings have always been the cornerstone for success for Realtors. Today’s market is a normal market so we should be concentrating on increasing our listing inventory. The way to obtain listings in a normal market has not changed over the years. Successful listing agents use a variety of methods. In order for any method or system to be successful, consistency is the key and crucial.
In your area listings can be obtained if you consistently;
Call expired listings, call sellers in need of short selling; canvassing neighborhoods by foot, mail or phone; direct mail campaigns to absentee owners, just listed cards, just sold cards, offers of free CMA, calling your past customers, calling your COI for referrals, asking the sign or floor call if they have a house to sale, open houses and over the long term – develop farm areas.
You have to be consistent! You have to be consistent! You have to be consistent!
Watson Realty Corp. agents now have their very own mobile home search apps that can be used by their customers to search for homes in Kissimmee and the Orlando area. The home buyer wants access at their fingertips and our agents now have a tool the customer can use on their phone.