Simply sending out direct mail to your farm area or center of influence and not having follow up systems in place produces inferior results and are not the way to reach the success you deserve.
I would suggest you incorporate the following system into your direct mail campaign.
Call. If you are going to spend money on a direct mail [...]
The 2008 Member Profile Florida Report prepared by NAR indicates that only 8% of Florida real estate agents have a blog. This low percentage mirrors the attitude and belief I have encountered when discussing blogging with agents. Real estate agents do not see blogging as an important part of their business plan.
There are many reasons [...]
Would you like to know how you can increase your chances of succeeding in the real estate sales business? When you are not showing homes or on a listing appointment pick up the phone and call someone this week and talk to them about real estate. This is one of those simple success tips that [...]
We spend thousands of dollars on marketing and prospecting trying to stay ahead of the competition. We blog regularly, invest in custom IDX systems, send out monthly direct mail, slap our pictures on bus benches and shopping carts all to find new customers or clients. These marketing and prospecting efforts are not cheap and require time [...]
Referrals are perhaps the easiest way for a real estate agent to earn a commission and yet a good number of agents fail to utilize this side of the business for their benefit. Here are a few steps that you can take now that will help increase your referral business.
Your newsletters, email marketing campaigns, direct [...]
Lots of real estate agents will tell you that they farm specific neighborhoods or sub-divisions in their market areas. A real estate agent who truly understands what is involved with farming understands the work and effort to farm a neighborhood effectively. To realize a bumper crop of new customers, farming needs to include more than just [...]
The economic events over the past year have certainly taken their toll
on Florida real estate agents. Agents who were enjoying successful
sales careers only a few short years ago are now finding sales hard to
come by or the market has swept these same agents out of the real
estate business. If you are an agent whose business [...]
One of the keys to not only surviving but enjoying the success other real estate agents are missing is to understand that now more than ever before, more is more.
Those agents who have an ability to generate leads and lots of them, are not fairing as badly as their counterparts in the business. The ability to consistently generate [...]
The facts are, most agents who have been in this business for any length of time will tell you that they have picked up buyers and sellers simply because the agent was wearing a name badge when out in public. The perspective customer noticed the logo of a real estate company, they’d been looking/thinking/wondering about [...]
Top 10 Suggestions to ensure success in today’s market:
Prior to cold call nights all agents stand outside looking for the first star to make wish upon.
Increase the amount we throw into the wishing well from a penny to a buck fifty.
Bulk ordering of St. Joseph statues.
Weekly meetings where we sit around hoping tomorrow will be [...]