Real estate sales - real estate training

Archive for the ‘Marketing’ Category

Not sure what to blog about? Go read your old emails.

Agents will tell you one of the biggest problems they face when trying to write a blog post is in coming up with ideas to blog about. It seems that when a busy, successful agent has time set aside to write a new blog post, trying to think of a topic becomes a nearly impossible [...]


Continue to do the things that will increase your business

In order to grow, improve or kick-start your business you will need to continue to do the things that will increase your business.
Buyers
If you are not working with enough buyers then you should plan on holding several open houses over the next few months. Pick homes that are on busy streets or sought after communities. [...]


Agent websites are just as important as the company site

Don’t have a website? Or do you have a website but the website never results in business? Some agents rely on the company website and see no need in having a website of their own nor do they see the need in spending time and money on their personal website to make it productive. This [...]


If you are not advertising in your local newspaper, you may be missing an opportunity to meet buyers and sellers.

If you are not advertising in your local newspaper, you may be missing an opportunity to meet buyers and sellers in your area.  Those who believe that the newspaper’s day has come and gone may want to take a peek at research recently completed by Scarborough Research.  According to the report 171 million U.S adults, [...]


Who are you known as? Secrets to real estate sales success.

One of the ’secrets’ to real estate sales success is becoming known as the expert Realtor for a certain area, property style, financing, or specialty.  Successful agents are often identified by the buying and selling public for something they do well.  Examples of this are those real estate agents who are known as:

The new buyer agent.  [...]


Show me your marketing plan

You are sitting across the table from a home owner who is going to be listing their home and the home owner asks you to show them your marketing plan.  Are you prepared for this request?  Do you have a written market plan?  Does it work?  If you do not have a marketing plan you [...]


How do you know if your social marketing and Internet efforts are working?

You are tweeting, posting on Facebook daily, blogging and commenting on other blogs and you have been optimizing your website. So how do you know if your efforts are working?
You are closing business.
Yes I understand that you are communicating with vast amounts of people, building relationships and adding to your center of influence, but the real [...]


How much time do you spend talking to people?

Write down on a piece of paper at the end of the day how much time you spent talking to people?  Ok now subtract the time you spent talking to other agents in your office, and the time you spent talking with your manager or your coach and also subtract the time you spent talking with current customers and clients.  This [...]


The fact that there has to be a rule about photos is amazing

The MID-Florida MLS just created a new rule that basically states that if you do not load at least one photo of your new listing within 7 days, your listing will be purged from the system.  Forget about 1 photo, shame on you as a listing real estate agent if you do not have the [...]


Open houses are better than floor for meeting people

Open houses can be just like floor as a matter of fact they are better than floor as far as meeting new people to add to your contact lists. If you hold a home open house and do it correctly you are guaranteed to meet new people. How?
 First if the open house is in a high traffic [...]