The simple truth is that successful agents understand early on that the most important key in this business is lead generation. Consistently meeting people who are wanting to buy or sell real estate or they may know of someone who wants to buy or sell real estate, separates top producing agents from the rest. If [...]

I am not on American Lifestyle Magazine’s payroll, ok there is the disclaimer, now I can go on and say something good about a product that several of my agents have used with good success. In my opinion the American Lifestyle Magazine looks good, has interesting articles and is a great reminder marketing piece for [...]

Real estate agents are not typically “best selling” authors so trying to write a blog post on a regular basis can be challenging. We all know the ins and outs of working a short sale transaction, but typing what we know in a blog post so that it would be easy to understand and useful [...]

If the early bird can get a worm, surely a real estate professional could get a buyer or seller using the bird’s method of starting early.  Common sense tells us that calling someone in the wee hours of the morning asking for business, especially if that person is in your time zone, could have disastrous results  So [...]

For the real estate professional new and experienced, Monday is a pivotal day for their business.  Usually the day will include follow up from the busy weekend, but even more importantly, the day is about setting the agenda for the new week.  The successful or soon to be successful agent understands the most important component [...]

Nearly every day one of my top producing agents will update me about a new customer they obtained from the agent’s online efforts.  It is exciting to hear about new business resulting from their utilizing Realtor.com, Trulia or personal website.  Once every other month or so a 4th quartile producer in my office will tell [...]

With the majority of potential homebuyers starting their home search online, it is little wonder that print advertising is no longer the main source for attracting new business being used by top producing real estate agents throughout the country. Many of us have no problem educating the home seller about the cost-result ineffectiveness of classified [...]

A good way to increase your brand awareness and serve as a forget-me-not with your past and future customers is by using a personalized marketing product or item. You can purchase these items or create your own. Some of the more common items that real estate agents purchase are: key chains, sports calendars and a [...]

Every 3-4 days I will spend $30-$40 dollars on something I need. I’ll make this purchase without ever speaking to a sales consultant, I do not know the owner of the company I am buying from and I will pass by several other companies offering the same product for basically the same price. I am [...]

Just prior to the start of the upcoming college football season, many agents within our company purchase magnetic sports calendars that features schedules of the Florida, Florida State, Georgia and Miami college football season games. These marketing pieces include the agent’s contact information and are usually given to those in their center of influence or [...]