A good way to increase your brand awareness and serve as a forget-me-not with your past and future customers is by using a personalized marketing product or item. You can purchase these items or create your own. Some of the more common items that real estate agents purchase are: key chains, sports calendars and a [...]

Every 3-4 days I will spend $30-$40 dollars on something I need. I’ll make this purchase without ever speaking to a sales consultant, I do not know the owner of the company I am buying from and I will pass by several other companies offering the same product for basically the same price. I am [...]

Just prior to the start of the upcoming college football season, many agents within our company purchase magnetic sports calendars that features schedules of the Florida, Florida State, Georgia and Miami college football season games. These marketing pieces include the agent’s contact information and are usually given to those in their center of influence or [...]

A real estate agent needs to think twice before complaining about a seemingly endless list of tasks that need to be completed during any given business day. A busy day filled with a variety of tasks that include putting out fires and last minute miracles, in order to close, are going to be part of [...]

You find yourself face to face with someone new and you would like to introduce yourself in order to make a connection that might someday result in business, what do you say? The content, the delivery and the confidence you have in your elevator speech will determine how you are remembered by those you meet [...]

Agents need to be careful to not get caught up thinking something is working simply because it produces an occasional customer. It would be advisable to ask yourself on regular basis whether redirecting your efforts, changing your message, or adding to your existing market program would result in an increase in opportunities and leads. Your [...]

Do you include sending out thank you cards as part of your daily business plan?  If you don’t you should.  Sending a thank you card or thank you note to someone immediately after meeting with them or conducting a successful real estate transaction will not only be appreciated by the recipient of the note or [...]

Agents will tell you one of the biggest problems they face when trying to write a blog post is in coming up with ideas to blog about. It seems that when a busy, successful agent has time set aside to write a new blog post, trying to think of a topic becomes a nearly impossible [...]

In order to grow, improve or kick-start your business you will need to continue to do the things that will increase your business. Buyers If you are not working with enough buyers then you should plan on holding several open houses over the next few months. Pick homes that are on busy streets or sought [...]

Don’t have a website? Or do you have a website but the website never results in business? Some agents rely on the company website and see no need in having a website of their own nor do they see the need in spending time and money on their personal website to make it productive. This [...]