The simple truth is that successful agents understand early on that the most important key in this business is lead generation. Consistently meeting people who are wanting to buy or sell real estate or they may know of someone who wants to buy or sell real estate, separates top producing agents from the rest. If [...]

New agents often ask when they first start with our Company; “Where can I find buyers?” As a new agent you are have probably asked or thought the same thing as you begin you new career as a real estate sales person. The simple answer is that buyers can be found everywhere. Potential home buyers [...]

Real estate agents are not typically “best selling” authors so trying to write a blog post on a regular basis can be challenging. We all know the ins and outs of working a short sale transaction, but typing what we know in a blog post so that it would be easy to understand and useful [...]

If the early bird can get a worm, surely a real estate professional could get a buyer or seller using the bird’s method of starting early.  Common sense tells us that calling someone in the wee hours of the morning asking for business, especially if that person is in your time zone, could have disastrous results  So [...]

For the real estate professional new and experienced, Monday is a pivotal day for their business.  Usually the day will include follow up from the busy weekend, but even more importantly, the day is about setting the agenda for the new week.  The successful or soon to be successful agent understands the most important component [...]

Hello, may I speak with Mr. Distressed? Hello Mr. Distressed, My name is Greg Staker and I am with Watson Realty Corp. I will assume that you are busy so I will be brief. I am calling homeowners in our area to talk about the benefits of short selling their home. Are you familiar with [...]

Nearly every day one of my top producing agents will update me about a new customer they obtained from the agent’s online efforts.  It is exciting to hear about new business resulting from their utilizing Realtor.com, Trulia or personal website.  Once every other month or so a 4th quartile producer in my office will tell [...]

With the majority of potential homebuyers starting their home search online, it is little wonder that print advertising is no longer the main source for attracting new business being used by top producing real estate agents throughout the country. Many of us have no problem educating the home seller about the cost-result ineffectiveness of classified [...]

A good way to increase your brand awareness and serve as a forget-me-not with your past and future customers is by using a personalized marketing product or item. You can purchase these items or create your own. Some of the more common items that real estate agents purchase are: key chains, sports calendars and a [...]

As I have posted many times, meeting people is the single most important element of a successful real estate career. The people you meet and talk to about real estate do not have to be strangers. One group of people that would be the easiest to talk to, and can just as easily be forgotten, [...]