The upcoming new year has undoubtedly resulted in real estate agents throughout the country setting their goals for the year, perhaps even discussing their goals with their broker or manager.
Greg Swann of Bloodhoundblog.com recently wrote a post about goals and offered a suggestion on how to help yourself reach your goals. Greg’s comment on setting vs. achieving your [...]
Simply sending out direct mail to your farm area or center of influence and not having follow up systems in place produces inferior results and are not the way to reach the success you deserve.
I would suggest you incorporate the following system into your direct mail campaign.
Call. If you are going to spend money on a direct mail [...]
The 2008 Member Profile Florida Report prepared by NAR indicates that only 8% of Florida real estate agents have a blog. This low percentage mirrors the attitude and belief I have encountered when discussing blogging with agents. Real estate agents do not see blogging as an important part of their business plan.
There are many reasons [...]
As real estate agents we need to be mindful of how important it is for us to stay in contact with, or to get back in contact with our center of influence.
Our desire to reach out to new buyers and seller have gotten us into the habit of spending a majority of our time looking for this new business, that we [...]
Would you like to know how you can increase your chances of succeeding in the real estate sales business? When you are not showing homes or on a listing appointment pick up the phone and call someone this week and talk to them about real estate. This is one of those simple success tips that [...]
We spend thousands of dollars on marketing and prospecting trying to stay ahead of the competition. We blog regularly, invest in custom IDX systems, send out monthly direct mail, slap our pictures on bus benches and shopping carts all to find new customers or clients. These marketing and prospecting efforts are not cheap and require time [...]
Referrals are perhaps the easiest way for a real estate agent to earn a commission and yet a good number of agents fail to utilize this side of the business for their benefit. Here are a few steps that you can take now that will help increase your referral business.
Your newsletters, email marketing campaigns, direct [...]
Lots of real estate agents will tell you that they farm specific neighborhoods or sub-divisions in their market areas. A real estate agent who truly understands what is involved with farming understands the work and effort to farm a neighborhood effectively. To realize a bumper crop of new customers, farming needs to include more than just [...]
The economic events over the past year have certainly taken their toll
on Florida real estate agents. Agents who were enjoying successful
sales careers only a few short years ago are now finding sales hard to
come by or the market has swept these same agents out of the real
estate business. If you are an agent whose business [...]
One of the keys to not only surviving but enjoying the success other real estate agents are missing is to understand that now more than ever before, more is more.
Those agents who have an ability to generate leads and lots of them, are not fairing as badly as their counterparts in the business. The ability to consistently generate [...]