The simple truth is that successful agents understand early on that the most important key in this business is lead generation. Consistently meeting people who are wanting to buy or sell real estate or they may know of someone who wants to buy or sell real estate, separates top producing agents from the rest. If [...]

Over 120 agents and managers attended a HUD Training Course held in Lake Mary Florida earlier this month.  The course offered 4 hours CE Credit along with teaching agents how to increase their personal business through the selling of HUD Homes.  The initial training was so successful Watson Realty will be offering agents a chance [...]

New agents often ask when they first start with our Company; “Where can I find buyers?” As a new agent you are have probably asked or thought the same thing as you begin you new career as a real estate sales person. The simple answer is that buyers can be found everywhere. Potential home buyers [...]

I am not on American Lifestyle Magazine’s payroll, ok there is the disclaimer, now I can go on and say something good about a product that several of my agents have used with good success. In my opinion the American Lifestyle Magazine looks good, has interesting articles and is a great reminder marketing piece for [...]

Real estate agents are not typically “best selling” authors so trying to write a blog post on a regular basis can be challenging. We all know the ins and outs of working a short sale transaction, but typing what we know in a blog post so that it would be easy to understand and useful [...]

If the early bird can get a worm, surely a real estate professional could get a buyer or seller using the bird’s method of starting early.  Common sense tells us that calling someone in the wee hours of the morning asking for business, especially if that person is in your time zone, could have disastrous results  So [...]

For the real estate professional new and experienced, Monday is a pivotal day for their business.  Usually the day will include follow up from the busy weekend, but even more importantly, the day is about setting the agenda for the new week.  The successful or soon to be successful agent understands the most important component [...]

For those Brokers who still have weekly or regular sale meetings, I suspect you might agree that the continual challenge is making sure each meeting offers subject matter of interest; issues that would benefit the agent’s business as well.  The safe bet is to have area-builders stop in and talk about their latest development, or perhaps having a [...]

One of the first things a new agent should do when entering the business is to familiarize themselves with the listing and purchase agreement contracts. When a new agent starts, I ask them to put together a listing and sales package and then prepare a mock listing package and purchase package that I can review [...]

I would like some ideas on how to draw attention to my listing? Some of the best ways to draw attention to a listing are; • Hold an open house and invite everyone in the neighborhood and surrounding apartment complexes. • Send information flyers to agents that have sold houses in that neighborhood over the [...]