Hello, may I speak with Mr. Distressed? Hello Mr. Distressed, My name is Greg Staker and I am with Watson Realty Corp. I will assume that you are busy so I will be brief. I am calling homeowners in our area to talk about the benefits of short selling their home. Are you familiar with [...]

  The National Association has produced this video that helps explains some of the key elements of the HAFA program that is designed to speed up the short sale process.

Many agents will tell their sellers that open houses are an ineffective way to market the seller’s home. Some believe that the agent is the only one who benefits from holding an open house reasoning that the agent will pick up new clients. It would seem to me that this is a great reason agents [...]

Keeping an open line of communication with your sellers is important in order to sell their home. Sellers need to know what you know about the market and the competition they are facing for available buyers. This knowledge will help them determine the best pricing and enhancements needed to secure a buyer. For example it [...]

You are sitting across the table from a home owner who is going to be listing their home and the home owner asks you to show them your marketing plan.  Are you prepared for this request?  Do you have a written market plan?  Does it work?  If you do not have a marketing plan you [...]

How are expired listings created?  An expired listing is a home or real estate that does not sell during the listing contract period.  If you do not ask the seller to reduce the price you are creating an expired listing.  There is a very good chance that the next agent who calls your former seller [...]

On paper your listing price appears to be in line with comparable property in the neighborhood.  Your CMA took into account the number of bedrooms and baths, the square footage, the age, and so on.  So what gives?  Why no offers?  When size, location and features are similar and your listing is still not selling the [...]

You must continue to increase your inventory of saleable listings if you want to remain competitive and successful in your market.  Having product available, in this case the product being a home that has enhancements and pricing in which to attract buyers and other agents, historically is the key in determining the success of an agent.  This principle remains true [...]

Selling a home requires more than marketing, patience or luck. There will be times when you will need to discuss with the seller about pricing and the homes position as it relates to the competition. We should continually update our sellers to the changes and conditions that impact the selling of their home. A listing [...]

What does it mean to “buy a listing”? Buying a listing as it relates to real estate agents and their careers, means taking the listing at a price considerably higher than the homes market analysis indicates the home is worth; with the seller’s full    knowledge that the desired price is too high for the [...]