You have a great opportunity to reach or surpass your production and income goals.  Price the listing you agree to accept correctly at the beginning is the key.  If the seller is not motivated enough to sell now, say no to the listing.  This market rewards the 2nd or 3rd Realtor who gets the listing. If each of [...]

If you are new you may not believe this but there will come a time in your career when you will say no to a seller and not take the listing even when the seller wants you to have the listing.  Saying no to an unreasonable customer at the beginning will save you time and save them from [...]

One of the mistakes I find agents making is not providing a net proceeds sheet to the home owner at the beginning of their relationship. A net proceeds sheet will show the seller what he can anticipate receiving when the home sells. The figures should be based on the list price. Providing this information at [...]

Proper pricing of a home to sell is critical if you hope to have success as a listing agent. The following is a candid look at why the obligation falls upon you to obtain the reduction. You should check your active listings at a minimum of every thirty days and identify those that have had [...]

You receive a call from your office or another agent letting you know that they have an offer for you on one of your listings. What you do next may help you when presenting the offer to the seller. You need to present the offer in person to your seller. Either have them meet you [...]

You may wish to take advantage of the additional prospecting opportunities an open house provides. Many real estate agents are trained, early in their careers, on different ways to maximize their prospecting effort when holding an open house. One suggestion is the 10-10-10 method, which refers to contacting 10 neighbors on each side of the home [...]

If you have a listing that is not selling and you have already spent more time on the market than the average days on the market for your area indicate, you need to contact your seller immediately about lowering the price. Why real estate agents wait so long to begin discussions with their sellers about [...]

Here is a suggestion to objection handling. In this case the seller does not want to have an open house. Seller: We are not having any more Open Houses; it is non-productive, as was the case on the last one. These people are not pre-qualified; they just want to see what is there or how the [...]

List to last. As long as there have been real estate professionals, that has been a phrase in real estate offices spoken by management and veteran agents, if you want to be successful in the real estate sales profession, you must be proficient at working with home sellers and listing real estate. Finding sellers has [...]