The simple truth is that successful agents understand early on that the most important key in this business is lead generation. Consistently meeting people who are wanting to buy or sell real estate or they may know of someone who wants to buy or sell real estate, separates top producing agents from the rest. If [...]

New agents often ask when they first start with our Company; “Where can I find buyers?” As a new agent you are have probably asked or thought the same thing as you begin you new career as a real estate sales person. The simple answer is that buyers can be found everywhere. Potential home buyers [...]

If the early bird can get a worm, surely a real estate professional could get a buyer or seller using the bird’s method of starting early.  Common sense tells us that calling someone in the wee hours of the morning asking for business, especially if that person is in your time zone, could have disastrous results  So [...]

For the real estate professional new and experienced, Monday is a pivotal day for their business.  Usually the day will include follow up from the busy weekend, but even more importantly, the day is about setting the agenda for the new week.  The successful or soon to be successful agent understands the most important component [...]

For those Brokers who still have weekly or regular sale meetings, I suspect you might agree that the continual challenge is making sure each meeting offers subject matter of interest; issues that would benefit the agent’s business as well.  The safe bet is to have area-builders stop in and talk about their latest development, or perhaps having a [...]

One of the first things a new agent should do when entering the business is to familiarize themselves with the listing and purchase agreement contracts. When a new agent starts, I ask them to put together a listing and sales package and then prepare a mock listing package and purchase package that I can review [...]

I would like some ideas on how to draw attention to my listing? Some of the best ways to draw attention to a listing are; • Hold an open house and invite everyone in the neighborhood and surrounding apartment complexes. • Send information flyers to agents that have sold houses in that neighborhood over the [...]

Before the start of each sales/business meeting I ask the agents what they would like to talk about during the meeting. This opens the floor to timely questions or thoughts the agents are having about current transactions, current events, office goings on and so forth. One of the newer agents in the office asked that [...]

We are now approaching the end of the first quarter of the year, how have your sales been? What has worked for you and what has not produced business? You should be reviewing your goals for the remainder of the year. The following are categories to be considered when revising or reconfirming your goals. • [...]

Real estate agents should never leave money on the table and yet so many forget about an income source available to them. The relocation referral. Referring a customer to a real estate agent outside of your market area is an easy way to increase your bottom line. Here are 3 tips that will help you [...]