Email really is a great tool and one that saves real estate agents a lot of time and energy. I can remember back to the days before email when even the smallest bit of information required a phone call to the other agent or our customer. We have so many great tools at our finger [...]
Just prior to the start of the upcoming college football season, many agents within our company purchase magnetic sports calendars that features schedules of the Florida, Florida State, Georgia and Miami college football season games. These marketing pieces include the agent’s contact information and are usually given to those in their center of influence or [...]
A real estate agent needs to think twice before complaining about a seemingly endless list of tasks that need to be completed during any given business day. A busy day filled with a variety of tasks that include putting out fires and last minute miracles, in order to close, are going to be part of [...]
As a manager of a busy real estate office you will be answering questions from your agents’ everyday of the week. I have found nearly all questions that agents ask have a common answer. I have listed these answers below in no particular order. Any answer that contains conversation about commission is of course meant [...]
Show our troops we care – donate today Florida Realtors® have started a campaign asking for donations in order to purchase calling cards to be used by our men and women overseas. “To our soldiers, ‘going home’ means 10 minutes on the phone hearing a loved one’s voice. If ‘home’ to our service sons and [...]
It is not unusual to listen to an agent talk about their career buyer. You know the career buyer, right? They are always looking but never buying. Either they place offers that are ridiculously low or they never make an offer at all because they just can’t find the right home. If you are going [...]
What is your main job as a real estate agent? What is it that you absolutely must do in order to earn an income? If you ask a group of agents what a real estate agent’s main job is they will offer a variety of answers that include: providing great customer service, listing houses, holding [...]
As the floor agent you need to be keenly concerned with the first impression the customer has of you when they walk into your office. During this first meeting the customer will form an opinion about you and your company within the first few minutes. When a customer walks into your office, what you do, [...]
Come on broker slash salesperson slash short sale expert! I received an addendum from a listing agent as part of a counter offer on a short sale transaction. The addendum contained clauses that in my opinion were either repeating what the pre-printed contract already addressed or were written in such a way that made little [...]
The National Association has produced this video that helps explains some of the key elements of the HAFA program that is designed to speed up the short sale process.