Control your list price and you will control your market
You have a great opportunity to reach or surpass your production and income goals.
Price the listing you agree to accept correctly at the beginning is the key. If the seller is not motivated enough to sell now, say no to the listing. This market rewards the 2nd or 3rd Realtor who gets the listing.
- If each of your listings currently on the books receives a substantial price reduction, you will control the market!
- If every new listing taken has built in price reductions agreed to by the seller, you will control the market!
- If each new listing you take is taken at your suggested price instead of what the seller wants or decides upon, you will control this market!
This control will produce buyers which will lead to sales and your success.
The following is a good article on the value of pricing correctly.