Do you spam your fellow real estate agents?

Do you email every real estate agent in your market area information about your latest listing without them requesting this information?  This could be considered span and might be against the law.

I recently completed the 14 hours of continuing education required by Florida law prior to renewing a real estate license and one of the chapters of the book I studied dealt with State and Federal laws affecting real estate.   The chapter discusses the CAN-SPAM Act of 2003.  This law deals with requirements for sending commercial emails and penalties for spam.  According to the Florida Continuing Education For Florida Real Estate Professionals 9th Edition text book, real estate agents who make it a practice of emailing other agents and brokers information about their listings could be in violation of the law.

Make sure you check with your broker or manager prior to sending out a listing email to every real estate professional in your local board or area.  Fines for each incident can be up to $11,000!