First impression is important even online

We understand the importance of making a good first impression.  When we meet a buyer or home seller for the first time we understand how critical it is that we present ourselves in a friendly, knowledgeable and professional business manner.

The same should hold true when “presenting” ourselves online.  As agents we spend a considerable amount of time and money building up our online presence with the goal of building business relationships and ultimately meeting real estate customers face to face.  With that goal in mind, why would we do anything that could result in the customer having a bad first impression of us?

If our blog, Facebook, Linkedin, or Twitter profiles clearly identify us as being real estate agents, shouldn’t we behave the same as we would if the buyer or seller were sitting directly in front of us?  If we would not wear it, say it or do it when touring homes with a buyer or on a listing appointment with a seller, then why in the world would we do it when in front of possibly thousands of potential buyers or sellers online?

Caution should be exercised.  Cursing, off colored comments or jokes, rudeness or unfriendly behavior could result in an online observer having bad first impression of you, reducing or eliminating any opportunity you might have had to cultivate a new business relationship.

Keeping this in mind will help you make a good first impression, even online.