Follow up with direct mail to increase your success

The use of bulk mail or direct mail marketing is an marketing easy task that new and experienced agents will often include as part of their marketing and prospecting plan. Few real estate agents are realizing the maximum benefit from their efforts simply because they do not follow up after they send out their direct mail.

We all have received a post card, letter or flyer in the mail as part of a car salesman, insurance agent or tax preparer direct mail campaign and maybe we glanced at the message before throwing it into the trash can. How many times after we received the mailing did we receive a call from the sender following up on their postal message? Not very often if ever, right?

The facts are following up on the direct mail you send out to your farm or center of influence with a phone call asking the recipient if they received the card or letter, and if they have any questions or comments about the topic of the message and if you can be of any help with regards to real estate increases your chances of securing them as your customers and clients. Because you plan on following up with a phone call or visit after your mailing, you will want to spend extra effort on the message or content of the piece you are mailing so that it catches the interest of the home owner.

The next time you send out direct mail, try following up. You direct mail will result in more sales, more contacts and more chances for success that your competitor.