Football season is approaching; do you take advantage of the opportunities?

Just prior to the start of the upcoming college football season, many agents within our company purchase magnetic sports calendars that features schedules of the Florida, Florida State, Georgia and Miami college football season games. These marketing pieces include the agent’s contact information and are usually given to those in their center of influence or farm area. The hope is that these little reminders will be displayed on the refrigerator or near the home computer. I would not be surprised to hear that agents from around the country use magnetic football calendars as well, as one of their marketing tools.

I have also found another opportunity available to real estate agents just before the start of football season. An opportunity not often thought of is blogging about the upcoming season schedule for the local high school, college or professional team. Real estate blogs that offer more than just housing statistics will attract more readers. You will be surprised to discover how many people in your local community are searching online for the date and time of the next football game. Once they have discovered your blog and see all the great information available to them, it is very likely that they will subscribe or put your blog in their favorite places.

Kick off this football season with a blog post or two about the local season and watch your visitor count grow.