How much time do you spend talking to people?

Write down on a piece of paper at the end of the day how much time you spent talking to people?  Ok now subtract the time you spent talking to other agents in your office, and the time you spent talking with your manager or your coach and also subtract the time you spent talking with current customers and clients.  This should leave you with only the time you spent talking to past customers, your center of influence or people you have just met.   It is that time left that helps determine the success of your business.

If at the end of the day very little time was devoted to making contact with people, building new relationships or reminding those that are close to you that you are in the real estate sales business, you can expect your business to continue to down the same path it is currently headed.  However if you are committed to making contacts on a daily basis you can can on a healthy growing business in the future.  You can reach out to your center of influence and find new customers through a variety of ways including the use of:

• Social media.  Twitter, Facebook, LinkedIn, City Data, Meet Up are just a few social media outlets to keep in touch with those you know and build new relationships with those you have yet to meet. 
• Direct mail.  Birthday cards, Holiday cards, calendars, or real estate news about the neighborhood, community, state or country printed on a card or letter will remind those you have previously dealt with that you still think of them and more importantly remind them of who you are and what you do.

You should be cautious and make sure your are not spending too much time being social online or in front of a computer printing bulk mail.  While these are great resources, at the end of the day the greatest impact to your success will be in how many of these people you got face to face with or were able to engage in conversation.