How to follow-up on direct mail – part one

Simply sending out direct mail to your farm area or center of influence and not having follow up systems in place produces inferior results and are not the way to reach the success you deserve.

I would suggest you incorporate the following system into your direct mail campaign.

Call.  If you are going to spend money on a direct mail campaign it would be in your best interest to send your marketing pieces to homes where you also have the telephone numbers of the residents.  This will 
help you in receiving the full value of the direct mail piece.  After allowing enough time for the postal service to deliver your flyer, postcard or newsletter you should start calling them.  Your conversation might go something like this;

” Hi this is Greg Staker, is this ________?  Great! The purpose of my call is to make sure you received the important information I mailed you last week?”

If they have received it you can then ask if they have any questions, do they understand the benefits that the information offers them or some similar question the relays to them the importance of the marketing piece sent directly to them from you.  If they have not received it or do not recall, then you can offer to personally deliver the information or drop them another one in the mail.

If you make it a practice to follow up and call those who receive your direct mail you will find that you will convert additional business from your direct mail campaign.