I spent the day with Steve Woodruff

Actually, I spent the day with Steve Woodruff of The Woodruff Group along with a couple of hundred Watson Realty agents and managers in Orlando.  Today was my first opportunity to hear a presentation of Steve’s and I was not disappointed.

The key point that I found beneficial is his back to the basics theme of using scripts.  I know there are those who feel scripts are canned or someone else’s words but the difference with Steve’s message concerning scripts  is making sure you use a script that contains specific points you truly believe in.  The use of this type of script, or prepared presentation will result in your increased success when on listing appointments or talking to a potential new agent for the office.

If you do not believe what you are saying, people will see through it for what it is, canned.  But if you believe in the value you bring to the table, if you believe in your marketing efforts and if you are confident in your philosophy and approach, your organized presentation or script, will be believed equaling positive results.