Learning to prospect early on leads to continued success
Realtors who learn how to prospect correctly at the start of their career usually will enjoy success at a level that the majority who enter this business never achieve.
What most agents are never told or never learn on their own is prospecting is not simply holding an open house or sending out a post card. Many agents confuse prospecting with marketing and build their business around their marketing efforts alone.
Prospecting is getting your hands dirty, doing the things that you might not enjoy, want to do or think you should have to do. In most any real estate office you will be able to find an agent in the kitchen or break room who will tell you that picking up the phone, knocking on doors, interviewing local investors, emailing your COI is a complete waste of time. When looking at their sales volume you will be able to determine if what they are dispensing is sound advice or not.
