If you listen the customer will tell you the secret to a successful real estate career

If one man praises you, a thousand will repeat the praise.  -Japanese Proverb

If you listen to what the buying and selling customers tell you, you will enjoy a successful real estate career.  In order to be in a position to hear the secrets to success that the customer has to offer, you must first ask them.  One of the ways you can be in a position to listen is to provide them with a customer service survey asking them what they liked or disliked about the real estate transaction they just completed and the service they received. 

These surveys are revealing to what matters most to a home buyer or home seller.  Agents who spend thousands of dollars on the latest marketing tools, Internet exposure, training and coaching in order to find and obtain customers, need not forget to build relationships with the customer.  If the goal is a successful, low-stress transaction, you may want to spend a little more time finding out what it is your customers feels is most important and then make sure you deliver each and every time you are involved in a deal. 

What are the secrets of our trade that the public feels are so important that they would take the time to praise their real estate agent on a survey for possessing these qualities and skills?

• Agents who are dependable
• Agents who are hard workers
• Agents who are determined
• Agents who are pleasant and likable
• Agents who are accountable
• Agents who are responsible
• Agents who are professional
• Agents who are courteous
• Agents who are efficient
• Agents who exceed the customer’s expectations
• Agents who go out of their way to help
• Agents who make sure the property they are showing is what the customer is looking for
• Agents who are attentative to every detail
• Agents who help ease the stress
• Agents who listen

All of proceeding were written compliments paid to agents who helped a buyer buy or a seller sell.  The secret to this business is not so secret really.  The difference between understanding and implementing these secrets in the transactions of our career is the difference between no success and a very successful real estate career.