Make sure your seller knows what you know

Keeping an open line of communication with your sellers is important in order to sell their home. Sellers need to know what you know about the market and the competition they are facing for available buyers. This knowledge will help them determine the best pricing and enhancements needed to secure a buyer.

For example it would be useful for the seller to know what the home builders in the area are offering as incentives. Showing your seller the builder’s emails and flyers that you are receiving promoting huge incentives to both potential buyers and real estate agents who bring the builder a buyer will show the seller what they are up against.

Additionally you should provide MLS information to the seller that shows when or if they have “lost a buyer” during the course of their listing. Take a look at the seller’s neighborhood or market area to see if any home in that area has went under contract since you took their listing. This information will be critical to you and your seller. If buyers are buying in that area, what are they buying? How much? How long was the house on the market? If no sales have taken place, then even if the seller’s home is the lowest priced in the neighborhood that low may not be low enough.

Making sure your seller knows what you know will result in a healthy listing inventory and an increase in sales.