Meeting people is your number 1 job

What is your main job as a real estate agent? What is it that you absolutely must do in order to earn an income? If you ask a group of agents what a real estate agent’s main job is they will offer a variety of answers that include: providing great customer service, listing houses, holding open houses, working with buyers, problem solving, selling houses, marketing and similar responses. All of these answers are part of what a real estate agent must do to earn a living, however, it is not an agent’s main job.

Meeting people

As a real estate salesperson your main job is meeting people. Until you are successful at meeting people you cannot accomplish all of the other tasks and jobs that are part of a real estate career.

Meeting people and then being introduced to more people will handle a multitude of issues you will face in this business. If you are not successful with taking listings you can offset that by increasing the number of buyers you meet and work with. If you have little success with qualifying buyers or getting buyers to write offers, you need to meet more sellers and leave the buyers to the showing agents.

If your day to day activity revolves around putting out fires, chit-chatting with fellow agents, staying on hold with the lender’s short sale department and little or no time was devoted to prospecting in order to meet new people, you will most likely never realize the success you expect.

Agents who enjoy a high level of success do so for reasons other than being accomplished at administrative or clerical work. They are successful because they enjoy being face to face with people and they know how to increase the number of people they are face to face with.

Their results show that they take the time to be involved in their neighborhood association, they are active in their community or church. You can glean from a top agent’s multiple closings that they continually monitor their prospecting efforts to ensure it is touching the right people with the right message. They are not shy about asking for a referral from past customers. They would rather delegate the paperwork instead of letting it get in the way of them meeting more people.

Meeting people is a real estate agent’s number one job. Ask yourself, “Have I got a plan in place to meet people today?” If the answer is no, rework your plan.