Open houses offer many prospecting opportunities

You may wish to take advantage of the additional prospecting opportunities an open house provides.

Many real estate agents are trained, early in their careers, on different ways to maximize their prospecting effort when holding an open house. One suggestion is the 10-10-10 method, which refers to contacting 10 neighbors on each side of the home and 10 neighbors across the street prior to the open house. This is a great way to increase your chances of having visitors at your open house, add to your contact list and possibly pick up a new customer. 

Here is a tip you may wish to us that takes the method one step further. Why not make plans to revisit those 10-10-10 neighbors immediately after your open house with feedback on how the open house went? While your first meeting was centered on asking them to do something for you, attend your open house, the second step is about you doing something for them. The feedback you have from the potential buyers who visited your open house is important to the entire neighborhood and community. What the potential home buyers thought of the price of the home, the community and the neighborhood is valuable information to each and every neighboring homeowner. Your taking the time to update the neighboring homeowners after an open house will be appreciated, presents you as an expert in the neighborhood and may result in future business.

Give it a try.