Attending weekly office sales meetings and office caravan is
extremely important and needs to be a part of every agent’s weekly
schedule. However, as long as there have been sales meetings and
caravan there have been agents who feel that attending these office
activities are a complete waste of time. It is not unusual for
recruiters to use, as part of their recruitment pitch, the fact that
their office does have or require caravan and sales meeting attendance.
That is a shame.
Sales meetings offer agents an opportunity to discuss office and company
policy changes and issues. Information is provided about market
conditions and tips to be successful in any real estate market. Good
managers will try and keep the meetings positive, fun and informative. It is no coincidence
that you will usually find the top sales producing associates of any given
office in attendance at the sales meeting on a weekly basis. The
tips, insights and observations an agent can pick up from a sales
meeting are not only beneficial, it can add dollars in your bank account.
Caravan has long been a tool used in part to secure listings and keep
everyone familiar with office inventory. The constructive feedback from
your fellow associates can be useful when discussing pricing and
marketing with your sellers. Many agents who regularly attend
caravan feel that it is a great time to pick the brains of their
fellow agents for marketing or prospecting gems.
I would encourage every agent to attend and become actively involved
with your office sales meeting and caravan. Make an effort to add to
the conversation or topic being presented. Provide your manager with
suggestions or training ideas that you would like to see in upcoming
meetings. The more you contribute to your office meeting, the more
you will take away, and that will help you reach the sales success you