Most agents who have been in this business for any length of time will tell you that they have picked up buyers and sellers simply because the agent was wearing a name badge when out in public. The perspective customer noticed the logo of a real estate company and since they were been looking/thinking/wondering about buying or selling a home, the agent ended up meeting a new client.
There are some agents, however, that do not believe that the wearing of a name badge is fitting of our profession. They are quick to direct you to the fact that we are professionals and well, other professionals such as doctors and lawyers do not wear name badges, so we shouldn’t either.
That seem to be a valid reason, we do want to put on the best professional image we can, right? If the professional doctor or lawyer believes wearing a name badge is “unprofessional”, who are we not to follow suit.
We-e-e-l-l-l-l-l-l, there is a bit of a difference between a doctor/lawyer and a real estate professional. What is the difference? WE ARE SALES PEOPLE! They are not. At the end of the day, we get paid for selling a product, the product being the home or property.
Sure we provide consultation services, we act as a trusted advisor, yes, we provide information that allows the customer to make their own informed decision but when all is said and done they pay us because of a house or property we sell.
If you need help in seeing the value of wearing a name badge you might want to think of them in this regard. Think of your name tag as nothing more than running adwords online. The customer comes across your site (in this case, you in the flesh) and catches a glimpse of your adword (the badge), if they are in the market they may do the real-time version of clicking on the ad which is approaching you and engaging you in a conversation. Isn’t that what we want them to do?
Your name tag acts like an adword. Wearing it when out an about on errands or shopping will put you in front of eyes that might never have met you otherwise. If it results in one more deal a year, wasn’t it worth wearing? Slap it on and wear it proudly. If you are too embarrassed to wear a name badge you are probably in the wrong profession.