An all to frequent complaint of home sellers is their real estate agent took the listing, placed a sign in their yard and then was never heard from again.
Communication is an important ingredient of making sure a home sells within a reasonable time period and for a fair price. There are several reasons an agent would need to contact and communicate with their seller weekly.
A weekly call to the seller if just to say hello can be reassuring to a homeowner especially in today’s market, knowing the you still have them and their home in mind will help ease the stress associated with such a huge undertaking.
Within the first 1-3 weeks you will want to let the seller know what advertisement and marketing has been started. A seller needs to feel comfortable that your marketing plan is getting into full swing in order to attract a buyer.
Feedback from past viewings of the seller’s home is critical and should be immediately delivered to any homeowner serious about selling their home.
- What did the potential buyer and/or visiting agents think were the good points of the home?
- What were the bad points?
- What did the potential buyer and real estate agent think of the price?
- Why did the potential buyer not make an offer on the home?
As the listing agent you will want to discuss all feedback, good and bad, with the seller to make sure the seller is aware of how their home is viewed as to pricing and condition by potential buyers.
Open and constant communication between a real estate agent and their customer should be a given. Developing a plan that keeps open communication between your seller and you will lead to your success.