A good way to increase your brand awareness and serve as a forget-me-not with your past and future customers is by using a personalized marketing product or item. You can purchase these items or create your own. Some of the more common items that real estate agents purchase are: key chains, sports calendars and a variety of refrigerator magnets. The goal of promotional marketing pieces is to serve as a reminder over time that you are the area real estate expert.
The jar opener is a common promotional item used by associates of my company. The benefits of the jar opener are its many uses, and relatively inexpensive cost to brand and purchase. We keep boxes of jar openers on hand and encourage the associates to pass them out when the meet a customer for the first time, in office or while canvassing a local neighborhood. Several years back I offered, via my website, to send anyone who emailed me a request, a free jar opener. Within the next few days after making the offer I received hundreds of requests from people throughout the world.
Other promotional items
There are many different types of marketing pieces you can choose from besides key chains, calendars and magnets. You have a better chance of your item being kept and your name remembered if you put some time and thought into what you decide to use. You should try and tailor the item to your niche or area or expertise.
- Mouse pads
- Stress toys
- Tote bags
- Hats or visors
Of course none of these items will help you or your business if they stay stuffed away in a closet or storage area. You have to get yourself in front of as many people as possible to pass out your freebie and hopefully add another name to your business network.
photo credit by oskay