Placing your needs over the customers

Unfortunately there are those real estate agents who place their needs or desires over those of the customer.  You will see it in their actions or hear it in their words.

• I need this customer to buy today.
• I refuse to show short sales or bank owned homes.
• If they refuse to meet me in office I will not deal with them.
• They want me to hold their home open but I refuse.
• They have left me several messages but they only want to complain, I am not calling them back.
• They need to use my mortage company, my title company.
• They better sign this offer/counter offer, I really need this sale.

Learning to accommodate our customers, understanding what true customer service is and is not should be one of the first things and agent learns or is trained on.  Real estate agents who never learn to consider the customer’s needs and wants first spend their entire career searching for new customers and business because their past customers rarely come back.