Are you a real estate agent who farms a neighborhood? How is your crop?
Lots of real estate agents will tell you that they farm specific neighborhoods or sub-divisions in their market areas. Very few are successful at it.
A real estate agent who truly understands what is involved with farming understands the work and effort to farm a neighborhood effectively. To realize a bumper crop of new customers, farming needs to include more than just the occasional planting of seed with bulk mail. To determine if you are really farming an area effectively, ask yourself the following questions:
- Would the majority of the people who live in your farm recognize you if they saw you on the street?
- How many active listings are in your farm area right now? How many are pending? How many sold this year?
- How many of these are your listings or sales?
- What is the average sales price of a home in your farm area?
- When is the last time you called or contacted the people in your farm letting them know what home values are doing in their neighborhood?
- Who just moved into the area?
- Who moved out of the area?
- When was the last time you attended a homeowner’s association meeting?
- How many open houses have you held in your farm area during the past 6 months?
- How many garage sales or rummage sales have been held in your farm area over the past 6 months and who held them?
The process of farming is a tough job but when done correctly the rewards are abundant! If you are going to take the time to farm and area then you should commit to doing the very best job possible. Your goal is to be the name everyone in your farm area thinks of when they are ready to buy or sell a home.
