Referrals are a win-win for real estate agents

Referrals are perhaps the easiest way for a real estate agent to earn a commission and yet a good number of agents fail to utilize this side of the business for their benefit.  Here are a few steps that you can take now that will help increase your referral business.

• Your newsletters, email marketing campaigns, direct mail and property flyers should all include reminders that you are able to assist people with buying and selling real estate globally and are always appreciative of referrals.
• Network with out of area real estate agents offering to refer business back to them in trade for them referring business to you.
• Make sure your past customers understand that your business is based on referrals and they can help you reach your goals by letting others know about you and the service you provide.
• Hand a business card to everyone you meet.  If the drive-thru fast food worker is not ready to buy or sell a house, perhaps they know of someone who is and they will pass your card along to that person.
• Make sure the FSBO’s in your area are aware that you can introduce them to real estate agents in other areas that are happy to assist them with buying a home after they sell theirs.

If you make it apart of your routine to regularly ask for a referral you will be taking a step that many agents never take.  The one thing we know for certain is if you never ask you will never receive.  Ask for the referral and watch your business grow!