Show me your marketing plan

You are sitting across the table from a home owner who is going to be listing their home and the home owner asks you to show them your marketing plan.  Are you prepared for this request?  Do you have a written market plan?  Does it work?  If you do not have a marketing plan you should start building one now. 

If you have been in the business for any length of time and have sold several of your listings, then writing down your market plan will be easy, you will simply write down what has worked.  If you are new to the business you may want to speak with your Broker or one or two of the top producing agents in your office in order to get some ideas on what you should put in your marketing plan. 

I would suggest your marketing plan include:

• Internet marketing.  How will you promote the seller’s house across the web?  Will you use social media marketing or blogging to advertise the home, or promote the home on your personal website? Does your Company have a visible website that generates buyer leads?  Do you list your property on the online version of your local paper?
• Direct agent contact.  Your marketing plan should include promoting the owner’s house to other real estate agents.  Does your office caravan new listings?  Will you be holding Broker opens? Will the top agents in your market place receive a virtual tour of the house?  A flyer?  Will you personally call those agents in your area who have had success selling homes similar in price, size and location of your home.

These are two elements that might make up your marketing plan.  It is up to you to decide what works best in your market and then make sure you incorporate those into your plan.  Having a well thought out written marketing plan will separate you from your competition.