Staying in contact with your COI
Real estate agents should understand that staying in contact with their center of influence or COI is imperative if their goal is to receive referrals and repeat business. Most agents system for staying in contact with their COI include:
- Newsletters
- Birthday or Holiday cards
- Monthly bulk mail
- Occasional phone calls
All of these methods when used consistently are tried and true ways for real estate agents to stay in contact with your friends, acquaintances and past customers.
With more and more people beoming active online, real estate agents might want to add to their system of staying in contact with their business sphere by:
- Following their COI on twitter
- Networking with their customer base on Linkedin
- Becoming a friend on Facebook
- Subscribing to their youtube channel
- Bookmarking and commenting on blogs belonging to your COI
Staying connected and in contact with your COI is an important ingredient of a successful real estate career. Make sure you are using all the avenues available to keep in contact.
