As the floor agent you need to be keenly concerned with the first impression the customer has of you when they walk into your office. During this first meeting the customer will form an opinion about you and your company within the first few minutes. When a customer walks into your office, what you do, [...]

This was the advice given during a recent sales meeting by agents who are achieving a level of success this year above what their counterparts are experiencing.  So what does this mean?  I believe it includes the following. Listen What is their motivation for buying/selling? What is the time frame they expect this to happen? What have [...]

The Harris Poll® asked in a survey which occupations were viewed as prestigious and which were viewed as having little or no prestige.   Real estate agents and brokers were shared the bottom of the list with actors, accountants, and stock brokers.  The survey concluded that the ability to earn a substantial income does not translate [...]

If one man praises you, a thousand will repeat the praise.  -Japanese Proverb If you listen to what the buying and selling customers tell you, you will enjoy a successful real estate career.  In order to be in a position to hear the secrets to success that the customer has to offer, you must first [...]

Your involvement with social media as it relates to your business should be an extension of you as a person and a real estate agent. Unfortunately I run across posts and conversations online that make me wonder what that agent could possibly be thinking to make such a post or comment for the entire world [...]

Unfortunately there are those real estate agents who place their needs or desires over those of the customer.  You will see it in their actions or hear it in their words. I need this customer to buy today. I refuse to show short sales or bank owned homes. If they refuse to meet me in office [...]

How can you increase your productivity while handling floor shifts? Our goal is to provide our customers with the very best customer experience possible. As floor agents we are often the first impression the customer will have of our real estate firm. A customer that calls or walks in to visit us should rightfully expect to be [...]