Recently several agents mentioned that they are receiving a lot of response from their free CMA card. This card was part of their direct mail marketing and prospecting efforts. However, after meeting with the home owners, the agents were hit with the reality that the majority of the sellers they met could not afford to list at the price the CMA suggests. [...]
Simply sending out direct mail to your farm area or center of influence and not having follow up systems in place produces inferior results and are not the way to reach the success you deserve. I would suggest you incorporate the following system into your direct mail campaign. Call. If you are going to spend money on a [...]
The use of bulk mail or direct mail marketing is an marketing easy task that new and experienced agents will often include as part of their marketing and prospecting plan. Few real estate agents are realizing the maximum benefit from their efforts simply because they do not follow up after they send out their direct [...]
