Buyers

If you are not working with enough buyers then you should plan on holding several open houses over the next few months. Pick homes that are on busy streets or sought after communities. Agents who have success with open houses walk the neighborhood prior to the open house and personally invite the neighbors to attend.

During the open house successful agents do not act as wallflowers instead they warmly greet each person who walks through the door, engaging them in conversation about the home, or the neighborhood or the real estate market in general. If you are listening you should be able to quickly determine the reason your guest is there and what steps you will need to take to build an agent-customer relationship that will result in future business.

Continue to put yourself in the path of buyers and your business will increase.

Sellers

Having a large, well-managed listing inventory has always translated into success. Expired listings continue to be a leading source of listings.

Listings of your competition that have expired may have never been provided any more information about the current market except that it has “slowed down.” The sellers who really want to sell will appreciate you being truthful. With the competition so fierce, homes need to be priced competitively in order to sale. The best valued home at the best price and in the best condition will result in offers and a sale.

These are just 2 of the steps that an agent who wants to increase their business should take. These steps work for those agents who work them continually.

The market is competitive right now and your seller is relying on you to provide them with information they need to make informed decisions that will lead to a sale.