If at the end of the day very little time was devoted to making contact with people, building new relationships or reminding those that are close to you that you are in the real estate sales business, you can expect your business to continue to down the same path it is currently headed.  However if you are committed to making contacts on a daily basis you can can on a healthy growing business in the future.  You can reach out to your center of influence and find new customers through a variety of ways including the use of:

• Social media.  Twitter, Facebook, LinkedIn, City Data, Meet Up are just a few social media outlets to keep in touch with those you know and build new relationships with those you have yet to meet. 
• Direct mail.  Birthday cards, Holiday cards, calendars, or real estate news about the neighborhood, community, state or country printed on a card or letter will remind those you have previously dealt with that you still think of them and more importantly remind them of who you are and what you do.

You should be cautious and make sure your are not spending too much time being social online or in front of a computer printing bulk mail.  While these are great resources, at the end of the day the greatest impact to your success will be in how many of these people you got face to face with or were able to engage in conversation.

 First if the open house is in a high traffic area, and you have well placed directional signs, you increase the chances of buyers wandering in. You might be able to add the potential for more buyer traffic by simply doing a post card/phone call blast to apartment complexes in the same area announcing the open house you are having.

 If you do not want to leave meeting new people to chance then open houses are perfect because it gives you a reason to knock on a  the neighbors doors either before or immediately after the open house. You might use a script like:

 Hi my name is Successful Real Estate Agent and I just wanted you to know that I will be holding Mr. and Mrs. Want to Move’s home open today between 2-4. Feel free to stop on over I have some cookies and interesting stats about your neighborhood that I am sharing with my guests today.  Thanks

 That is it, short and sweet and now you have branded yourself in the mind of this potential buyer, seller, or referral source.

 If you do not have an open house scheduled, think about having one next week and every week until your bank account is so full you have to give away money!