Your goal should be to fill the top of the marketing funnel with as many opportunities as possible which will result in an increased number of closings. I think everyone should agree that closings are the true barometer to any marketing program.

Ask yourself if the amount of success you are realizing from your current marketing and prospecting efforts are satisfactory. Make sure you give yourself enough time to fully determine the success level, and closely monitor your efforts to make sure that your marketing is going to produce more leads than any other type of marketing prospecting avenues available to you.

If you have been in the business for any length of time and have sold several of your listings, then writing down your market plan will be easy, you will simply write down what has worked.  If you are new to the business you may want to speak with your Broker or one or two of the top producing agents in your office in order to get some ideas on what you should put in your marketing plan. 

I would suggest your marketing plan include:

• Internet marketing.  How will you promote the seller’s house across the web?  Will you use social media marketing or blogging to advertise the home, or promote the home on your personal website? Does your Company have a visible website that generates buyer leads?  Do you list your property on the online version of your local paper?
• Direct agent contact.  Your marketing plan should include promoting the owner’s house to other real estate agents.  Does your office caravan new listings?  Will you be holding Broker opens? Will the top agents in your market place receive a virtual tour of the house?  A flyer?  Will you personally call those agents in your area who have had success selling homes similar in price, size and location of your home.

These are two elements that might make up your marketing plan.  It is up to you to decide what works best in your market and then make sure you incorporate those into your plan.  Having a well thought out written marketing plan will separate you from your competition.