Just prior to the start of the upcoming college football season, many agents within our company purchase magnetic sports calendars that features schedules of the Florida, Florida State, Georgia and Miami college football season games. These marketing pieces include the agent’s contact information and are usually given to those in their center of influence or [...]

If you are not advertising in your local newspaper, you may be missing an opportunity to meet buyers and sellers in your area.  Those who believe that the newspaper’s day has come and gone may want to take a peek at research recently completed by Scarborough Research.  According to the report 171 million U.S adults, [...]

Do you email every real estate agent in your market area information about your latest listing without them requesting this information?  This could be considered span and might be against the law. I recently completed the 14 hours of continuing education required by Florida law prior to renewing a real estate license and one of the chapters of the book [...]

Analyze your current marketing and prospecting efforts. If they are not producing business, change or add something to the mix. Avoid magical thinking that tells you that by just keeping everything the same, tomorrow it will be better. Look for ways to make it better today. Call the expired and FSBO’s. Having a large, well [...]

Agents throughout the Country started scrambling to get REO listings during 2008 and the first part of 2009 unfortunately the window to get these listings for the majority had past. Agents are signing up for services that offer to place them on a list to receive REO listings and BPO opportunities, attending seminars on how [...]

We spend thousands of dollars on marketing and prospecting trying to stay ahead of the competition.  We blog regularly, invest in custom IDX systems, send out monthly direct mail, slap our pictures on bus benches and shopping carts all to find new customers or clients.  These marketing and prospecting efforts are not cheap and require time [...]

The facts are, most agents who have been in this business for any length of time will tell you that they have picked up buyers and sellers simply because the agent was wearing a name badge when out in public.  The perspective customer noticed the logo of a real estate company, they’d been looking/thinking/wondering about [...]

The best real estate marketing keeps an agent or company name in the minds of customers long before they are even aware they need you. Too often agents marketing consist only of the company paid bulk mail that agent’s confuse as farming. What most consumers know from real estate agent marketing is that we just [...]