Analyze your current marketing and prospecting efforts. If they are not producing business, change or add something to the mix. Avoid magical thinking that tells you that by just keeping everything the same, tomorrow it will be better. Look for ways to make it better today. Call the expired and FSBO’s. Having a large, well [...]

Agents throughout the Country started scrambling to get REO listings during 2008 and the first part of 2009 unfortunately the window to get these listings for the majority had past. Agents are signing up for services that offer to place them on a list to receive REO listings and BPO opportunities, attending seminars on how [...]

We spend thousands of dollars on marketing and prospecting trying to stay ahead of the competition.  We blog regularly, invest in custom IDX systems, send out monthly direct mail, slap our pictures on bus benches and shopping carts all to find new customers or clients.  These marketing and prospecting efforts are not cheap and require time [...]

You cannot have a successful real estate career unless you learn how to prospect  and become efficient at prospecting.  When followed consistently, the following 3 steps will help you grow your real estate business. Find people.  Real estate is a people contact business.  You must find ways to meet people if you intend to be [...]

Realtors who learn how to prospect correctly at the start of their career usually will enjoy success at a level that the majority who enter this business never achieve. What most agents are never told or never learn on their own is prospecting is not simply holding an open house or sending out a post [...]

You may wish to take advantage of the additional prospecting opportunities an open house provides. Many real estate agents are trained, early in their careers, on different ways to maximize their prospecting effort when holding an open house. One suggestion is the 10-10-10 method, which refers to contacting 10 neighbors on each side of the home [...]