Over 120 agents and managers attended a HUD Training Course held in Lake Mary Florida earlier this month.  The course offered 4 hours CE Credit along with teaching agents how to increase their personal business through the selling of HUD Homes.  The initial training was so successful Watson Realty will be offering agents a chance [...]

I have asked my agents to share with me motivational books that they have read and enjoyed; self-help, sales themed; you know the sort. After I finish reading the book or books they suggest, I will follow-up with a post about the book and my thoughts. One of my newer agents suggested, Rhinoceros Success. This [...]

Every 3-4 days I will spend $30-$40 dollars on something I need. I’ll make this purchase without ever speaking to a sales consultant, I do not know the owner of the company I am buying from and I will pass by several other companies offering the same product for basically the same price. I am [...]

It was 1975 when the book, Dress for Success, was first published. The book detailed the impact your choice of clothing would have on your professional and personal life. Does it matter today how you as a real estate agent dress when meeting with your customers and especially when meeting customers for the first time? [...]

Now that you have received an offer on your listing and/or your buyer has an accepted offer on a property, you will want to manage the closing process along the way in order to make sure nothing delays or prevents the transaction from closing and from you getting compensated. Your efforts can best be served [...]

I just finished reviewing service customer evaluations I received this week from customers who recently bought or sold a home through us. Our practice is to send every customer a service evaluation survey immediately after their closing. We want to know among other things, what prompted them to contact our company and our associate and what [...]

A real estate agent needs to think twice before complaining about a seemingly endless list of tasks that need to be completed during any given business day. A busy day filled with a variety of tasks that include putting out fires and last minute miracles, in order to close, are going to be part of [...]

As a manager of a busy real estate office you will be answering questions from your agents’ everyday of the week.  I have found nearly all questions that agents ask have a common answer.   I have listed these answers below in no particular order.  Any answer that contains conversation about commission is of course meant [...]

It is not unusual to listen to an agent talk about their career buyer. You know the career buyer, right? They are always looking but never buying. Either they place offers that are ridiculously low or they never make an offer at all because they just can’t find the right home. If you are going [...]

What is your main job as a real estate agent? What is it that you absolutely must do in order to earn an income? If you ask a group of agents what a real estate agent’s main job is they will offer a variety of answers that include: providing great customer service, listing houses, holding [...]