I think I can point some agents to the solution for their blog topic problem and the solution is right under their nose. In the course of a year an agent will write many emails to a buyer or seller that answers questions, provides an explanation, gives direction, suggestion or recommendation, or offers insight or prospective on any number of real estate related subjects. Dust those emails off, remove names and addresses, generalize them and what you have is a brand new spanking blog post.

The topic of your email is very likely something that a majority of buyer or sellers surfing the net would be interested in hearing or finding out about. You did not know it at the time but when you wrote the very professional and detailed email to your past customer, you may have been writing a future blog post.

There you have it; an informative, content rich blog post is just an old email away from happening.

There are many reasons why agents choose not to blog. One reason is that the typical agent does not understand or believe that blogging can result in customers or sales.  Let’s face it, the majority of real estate agents have never earned one dime or received one lead from their website.  If their website does not produce results, how can they expect a blog to do so?   With so many of the top producers within an office not blogging or having little internet exposure, the average agent does not believe that this is a viable marketing tool, as these are the folks who typically model successful marketing practices.

All of this sounds familiar doesn’t it? 

Don’t agents say the same things about open houses? 

They don’t work, they are a waste of time, no business ever results from an open house. 

How about floor time? 

There are agents who will tell you if asked that working the office floor time is a complete waste of time and energy. 

Direct mail? 

Forget about it, snail mail ends up in the trash. 

Cold calling? 

That is so 1970′s and cannot possibly turn into sales. 

Calling expired or for sale by owners?

If they wanted us to call, they would just call us, right?

The bottom line is, the sure way to NOT realize results is to NOT do something.  Never hold an open house, call an expired, send out a direct mail piece or blog and you have guaranteed that you will never receive business from these sources.  Of course those agents who learn how to fully optimise the marketing and prospecting methods they participate in will enjoy a return on their efforts. Even if the method they choose involves blogging.

If your blogging is not consistent and written for the customer, you will most likely see very little positive result.  Study and research the best blog platforms and tools available, look closly at marketing studies and statistics to find out what the real estate buying and selling customer is interested in reading then oblige them.  Just do it.  Make it a part of your business plan, not the only part but let it compliment what you already do and you might be surprised when you receive that first email, or call, from an interested customer who found you from your blog.