Do you know how you and your customer met?
If you own a Facebook account, you have likely seen posts from one of your friends on your timeline, asking all of their Facebook friends, how they originally met. These posts are fun and informative and provide a tip to real estate agents on how to improve their marketing efforts.
Most CRM systems allow you to add tags in order to easily search, categorize or filter your customer base. By using a “how did we meet” tag, you will be able to develop marketing campaigns and follow up schedules that allow you to customize the message that shares your common interests.
For example, let’s say you have several contacts in your CRM that you met in high school. When you reach out to this group, you might incorporate a message themed around one of the following suggestions.
· Do you remember when?
· Spotlight on a favorite teacher or class.
· Upcoming reunion information
· The latest school news or information
If you have several family members tagged in your CRM, your message might include:
· Upcoming family birthdays
· Anniversary announcements
· Recent visits
· Family pet photos
Your message has a better chance of being well received and read if it includes a common theme the recipient will enjoy reading. Tagging your contact base with how you met will help you create an effective message.