Real estate career » real estate marketing

American Lifestyle Magazine is a very good marketing tool

admin — Thu, 01 Sep 2011 16:16:31 +0000

I am not on American Lifestyle Magazine’s payroll, ok there is the disclaimer, now I can go on and say something good about a product that several of my agents have used with good success.

In my opinion the American Lifestyle Magazine looks good, has interesting articles and is a great reminder marketing piece for agents to send to their past customers and for use as a marketing/branding/prospecting piece.

I have numerous agents from 2 different branch offices say that their past clients appreciate the professional, upscale look and quality of the magazine and that referrals and new business have resulted from the agent’s direct placement of the magazine.

If you are looking for a unique marketing piece that will get noticed, check out the American Lifestyle Magazine.

Football season is approaching; do you take advantage of the opportunities?

admin — Wed, 23 Jun 2010 15:27:55 +0000

Just prior to the start of the upcoming college football season, many agents within our company purchase magnetic sports calendars that features schedules of the Florida, Florida State, Georgia and Miami college football season games. These marketing pieces include the agent’s contact information and are usually given to those in their center of influence or farm area. The hope is that these little reminders will be displayed on the refrigerator or near the home computer. I would not be surprised to hear that agents from around the country use magnetic football calendars as well, as one of their marketing tools.

I have also found another opportunity available to real estate agents just before the start of football season. An opportunity not often thought of is blogging about the upcoming season schedule for the local high school, college or professional team. Real estate blogs that offer more than just housing statistics will attract more readers. You will be surprised to discover how many people in your local community are searching online for the date and time of the next football game. Once they have discovered your blog and see all the great information available to them, it is very likely that they will subscribe or put your blog in their favorite places.

Kick off this football season with a blog post or two about the local season and watch your visitor count grow.

Are you a real estate agent who farms a neighborhood? How is your crop?

admin — Sat, 15 Nov 2008 20:38:16 +0000

Lots of real estate agents will tell you that they farm specific neighborhoods or sub-divisions in their market areas. Very few are successful at it.

A real estate agent who truly understands what is involved with farming understands the work and effort to farm a neighborhood effectively. To realize a bumper crop of new customers, farming needs to include more than just the occasional planting of seed with bulk mail. To determine if you are really farming an area effectively, ask yourself the following questions:

Would the majority of the people who live in your farm recognize you if they saw you on the street?
How many active listings are in your farm area right now? How many are pending? How many sold this year?
How many of these are your listings or sales?
What is the average sales price of a home in your farm area?
When is the last time you called or contacted the people in your farm letting them know what home values are doing in their neighborhood?
Who just moved into the area?
Who moved out of the area?
When was the last time you attended a homeowner’s association meeting?
How many open houses have you held in your farm area during the past 6 months?
How many garage sales or rummage sales have been held in your farm area over the past 6 months and who held them?

The process of farming is a tough job but when done correctly the rewards are abundant! If you are going to take the time to farm and area then you should commit to doing the very best job possible. Your goal is to be the name everyone in your farm area thinks of when they are ready to buy or sell a home.

photo credit by erjkprunczyk