Real estate career » real estate sales success

A simple real estate tool that may help you engage the floor duty customer

admin — Sat, 25 Jul 2009 21:26:35 +0000

If your office or website is offering to provide a free list of bank owned/foreclosure properties to potential customers I am sure you have been receiving a ton of activity in the way of walk-ins, floor calls and emails. I have an outline that I created which contains a foreclosure/bank owned/etc. list you may want to adapt and use when handling floor customers.

Your goal for promoting a free list of foreclosures/bank owned is to get the customer’s contact information so you can work towards selling them a house. You have no doubt found that on occasion all the person who walks in, emails or calls want is the list and nothing else. Creating a document similar to the one I have outlined may help you engage the customer further or at the very least could serve as a silent salesman for you.

I would strongly suggest using your listings, your company listings or HUD/VA listings and keep the number of listings you use to a minimum. We want them buy the cow not just drink the milk for free.

Your logo and contact information

Foreclosure, REO and HUD Property

REO/Bank Owned

111 Main St. Your City $100,000

In Foreclosure

111 Main St. Your City $100,000

HUD Government Homes

111 Main St. Your City $100,000

Availability of inventory is subject to change without notice.

Currently there are nearly _______ homes listed for sale in Insert Your County that are either in or pre-foreclosure, bank owned, HUD acquired or short sales. In the entire MLS that number increases to well over ________. I have complete access to information about these properties.

In many cases Foreclosure/REO/Bank Owned/distressed property sell within days of being listed. If you are serious about buying a home, provide me with your contact information, style of home, price range and location that you are interested in and I will keep you apprised of all homes that become available.

The chances of succeeding in real estate sales without a plan are like your chances of losing weight fast without exercising.

admin — Sat, 25 Jul 2009 15:03:44 +0000

Succeeding in real estate sales without a plan is similar to trying to lose weight without exercising. Anything is possible but the likelihood of success is less optimistic for those who fail to plan or exercise.

Planning can be as simple as a yellow note pad with a list of items you plan on accomplishing for the day. How many new contacts will you make before calling it a day? What follow-up needs to be handle for existing business? Write each one down and then mark it off as you have completed the task. Make it a point to tackle the hardest tasks first and the rest of the day will flow easier.

Start making plans today and you will find yourself reaching and surpassing your career goals!

If you have not planned for the weekend you can plan on no closings

admin — Fri, 26 Jun 2009 20:07:53 +0000

The weekend is the time most of us in the real estate profession are busy with moneymaking activities. Working with buyers, showing property, holding open houses or meeting with potential sellers.Wednesday and Thursdays are when we should be working on our appointments in order to have the weekend fully scheduled with customers and clients. If Friday rolls around and you have nothing scheduled for the weekend, you need to carefully re-examine what you did during the past week in order to figure out what when wrong.

In order for the weekend to be filled with real estate activities, during the week you should do at least one thing daily that has a chance of resulting in an appointment. What that one thing is will be determined by what you are most effective at. You definitely will not want to spend time doing what you did the previous week, which resulted in no appointments for the weekend.

You should try what has always been successful, calling or visiting your past customers, calling or visiting your farm area or calling on expired or FSBO. These are aggressive steps to gain an appointment and are usually the last on the list for those who agents who can never seem to get an appointment.

Go ahead and make a conscious effort to make an appointment a day and your weekend will fill up quickly with opportunities to earn a paycheck.

Help I have fallen and I can’t get my real estate sales up!

admin — Fri, 14 Nov 2008 21:13:34 +0000

The economic events over the past several years have taken their toll on real estate agents throughout the country. Agents who once enjoyed successful sales careers only a few short years ago are now finding sales hard to come by or the market has swept them out of the real
estate business. If you are an agent whose business has fallen and you
cannot get it moving in the right direction you should try the following.

1. Listen to someone else, preferably your Broker or an agent who continues to be successful. It is possible that due to your previous sales success in years gone by, you started sub-consciously blocking out good suggestions, advice and direction. Be proactive and ask for help from a peer or mentor. Listen to what they say and quickly implement it into your business.

2. Have someone hold you accountable. Now more than ever you should consider hiring a real estate coach or ask your Broker to take an active role in holding you accountable. The bottom line is that in order to succeed in today’s market it is going to require consistency
and dogged determination and attention to detail. Without someone we trust holding us
accountable it could be easy to miss a few details or skip a few steps, which will slow down your turn around.

Don’t wait, take these two steps immediately. This market is here to stay and each of us need help to get our career moving staying in the right direction.

Photo credit by Bibi