Your goal should be to fill the top of the marketing funnel with as many opportunities as possible which will result in an increased number of closings. I think everyone should agree that closings are the true barometer to any marketing program.

Ask yourself if the amount of success you are realizing from your current marketing and prospecting efforts are satisfactory. Make sure you give yourself enough time to fully determine the success level, and closely monitor your efforts to make sure that your marketing is going to produce more leads than any other type of marketing prospecting avenues available to you.

· Successful agents have websites and blogs but would not be found with their eyes fixed on their computer screen morning, noon and night. They know that Internet marketing is another tool they can take advantage of to increase their business but should not be considered the only tool.
· Successful agents are not spending hours in the office day in and day out researching the market or a farm area, making big plans and even bigger plans. They understand that implementing the plan is extremely more important that making one and spend their time accordingly.
· Successful agents are not spending time trying to build a better mousetrap because they understand that it makes more sense to use their efforts to increase the amount of mice traffic visiting their existing tried and true mousetrap.

Don’t let the work get in the way of you selling houses. If you are not spending the majority of your time in front of a buyer or a seller, you are going about this business the wrong way. Re-examine your systems and get rid of the work that accomplishes absolutely nothing.