If you have been in the business for any length of time and have sold several of your listings, then writing down your market plan will be easy, you will simply write down what has worked.  If you are new to the business you may want to speak with your Broker or one or two of the top producing agents in your office in order to get some ideas on what you should put in your marketing plan. 

I would suggest your marketing plan include:

• Internet marketing.  How will you promote the seller’s house across the web?  Will you use social media marketing or blogging to advertise the home, or promote the home on your personal website? Does your Company have a visible website that generates buyer leads?  Do you list your property on the online version of your local paper?
• Direct agent contact.  Your marketing plan should include promoting the owner’s house to other real estate agents.  Does your office caravan new listings?  Will you be holding Broker opens? Will the top agents in your market place receive a virtual tour of the house?  A flyer?  Will you personally call those agents in your area who have had success selling homes similar in price, size and location of your home.

These are two elements that might make up your marketing plan.  It is up to you to decide what works best in your market and then make sure you incorporate those into your plan.  Having a well thought out written marketing plan will separate you from your competition.

We should continually update our sellers to the changes and conditions that impact the selling of their home. A listing agents job duty include consistently providing sound advice to the home owner based on current local real estate trends that will help the seller decide on adjusting to a more realistic price. These ongoing enhancements and reductions coupled with professional marketing should result in more sales!

Keeping a line of communication open between you and the seller is a much wiser course than the do nothing approach that results in an expired listing and an unhappy, frustrated seller.