Real estate sales – real estate training

Learn how to say no to a listing

If you are new you may not believe this but there will come a time in your career when you will say no to a seller and not take the listing even when the seller wants you to have the listing.  Saying no to an unreasonable customer at the beginning will save you time and save them from disappointment down the road.  

If the seller is being unreasonable on pricing, if the condition of the property requires extensive repair work which the seller cannot or will not correct, or if the seller is not willing to allow the home to be shown or objects to portions of your marketing plan, all of these are sufficient reasons to say no to the listing.   

Tactfully turning down the listing, being honest and genuine with the seller, is in their best interest and also allows for the possibility of revisiting them in the future and possibly doing business.


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